More Brand Essence Wheel Templates and Examples

Brand Essence Wheel

Brand Essence Wheel

Brand Archetypes Wheel

Brand Archetypes Wheel

Brand Identity Prism Template

Brand Identity Prism Template

Brand Equity Model Template

Brand Equity Model Template

Perceptual Map for Business Plan

Perceptual Map for Business Plan

Creately helps you do this with

Pre-designed templates for creating brand essence wheels
Easy drawing and diagramming tools for creating your brand identity
Share with others in your team for real-time collaboration and group editing
Export your diagram as high-quality images or PDFs to include in PowerPoint presentations and Word docs

Guide and Best Practices

Brand essence refers to the core identity of a brand or your brand’s DNA. The brand essence wheel helps define the core characteristics and values of a brand and what it stands for and thus helping define their brand identity.

How to establish your brand essence

  • Identify and list down the characteristics of your product or service that stand out the most.
  • Define your target audience. Who are they? What are their requirements? Their challenges and goals? You can collect these characteristics using an audience profile.
  • Brainstorm the benefits of your product. See what features differentiate you from the rest of your competitors out there.
  • Consider how the benefits of your product or service will be felt by your audience. Try to think of the exact feelings or emotions they would have towards your product.
  • Based on this data you have collected, create a brand essence wheel. Here you will be including elements such as brand values, brand personality, product characteristics as well. In the middle of the brand essence wheel, you will place the brand essence statement.
  • Based on this data you have gathered, create a brand essence statement. This should be derived out of the core essence of your brand. Initially you can come up with several statements until you find the right one.
  • If you wish to share the brand essence wheel you have created with the rest of your stakeholders or on your website, blog or intranet, you can quickly embed it with the Creately Viewer.

More templates and visual ideas for creating your brand identity

Porter Five Forces Template

Porter Five Forces Template

Market Segmentation Chart Template

Market Segmentation Chart Template

Balance Scorecard Template Generation 2

Balance Scorecard Template Generation 2

Business Model Canvas Template

Business Model Canvas Template

Product Development Life Cycle Template

Product Development Life Cycle Template

Product Roadmap Template

Product Roadmap Template