![Beyond SWOT- Understanding the Power of The TOWS Matrix](/static/assets/guides/tows-guide/hero.webp)
The TOWS matrix is an evolved form of SWOT analysis, designed to generate strategic options from an analysis of internal strengths and weaknesses, alongside external opportunities and threats.
The TOWS matrix is an evolved form of SWOT analysis, designed to generate strategic options from an analysis of internal strengths and weaknesses, alongside external opportunities and threats.