We present Activity Model Ontology(AMOn+), an ontology suite, which is developed by an international and multi-disciplinary team using a theory-driven approach to conceptualise cultural variations in interpersonal communication for augmenting user-generated content. Specifically we have utilised established theories on culture to provide base knowledge structure to the conceptualization. For extending the base structure and to achieve more concrete conceptualization, we have utilized DBpedia.
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