Business Model to Support Competitive Positioning

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Business Model to Support Competitive Positioning

A business model is an essential tool in competitive positioning and marketing strategies. It helps companies identify customer needs, create innovative products and services, and develop strong customer relationships. With a business model, companies can map out the different components that make up their offering and understand their competitive advantages. It also enables them to strategically position their products and services in the market and devise marketing plans that convey the company's message effectively. A good business model makes it easier for companies to stay ahead of the competition by understanding their customers, developing new products and services to meet market demands, and creating premium customer experiences.

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