AIDA Model

AIDA Model is a effective marketing tool used by businesses to create successful campaigns. It stands for Attention, Interest, Desire, and Action and each step engages a potential customer in the process of considering a product or service. Attention is the first step, which is making the customer aware of the product or service from the business. Interest is then created in the product or service, driven through effective messaging or advertising. Desire is the step where the customer is encouraged to think about the product and how it could help them. Lastly, Action encourages customers to take the step to purchase the product or service.

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