A RATER Model Template is a specialized marketing tool that helps companies effectively evaluate their customer satisfaction. It provides an organized approach to measuring customer satisfaction by providing quantitative input for each area of customer interaction. The model is divided into five main categories - Reliability, Assurance, Tangibles, Empathy, and Responsiveness. Companies use this model to compare customer satisfaction levels with industry benchmarks, identify areas of customer dissatisfaction, and create a roadmap for customer satisfaction improvement. This template provides businesses with the data needed to make actionable customer satisfaction decisions.
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