Agile marketing workflow is the practice of breaking down marketing tasks into manageable chunks and iterating to optimize results. It focuses on quickly delivering marketing campaigns and initiatives while testing, learning, and iterating rapidly. This helps teams to improve their efficiency and drive better performance outcomes. By analyzing data and insights throughout the workflow, teams can adjust campaigns to ensure they reach their goals. Through agile marketing workflow, teams are able to focus on what works and get more value out of their efforts.
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