Golden Circle

The Golden Circle decision-making framework is a strategic tool that helps organizations and individuals understand the core motivations behind their actions. It is based on three concentric circles: "Why," "How," and "What." The innermost circle, "Why," represents the purpose, cause, or belief that drives an organization. The middle circle, "How," outlines the process or values that set the organization apart and guide its actions. The outermost circle, "What," details the products or services the organization offers. By focusing first on "Why," the Golden Circle framework encourages a purpose-driven approach to decision-making, fostering stronger connections with customers and more meaningful business outcomes.

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