A 5 W's and H template is a helpful tool used in marketing to ensure that all essential questions are addressed in order to create successful marketing initiatives. This template helps to structure content and gather facts in a logical fashion by asking questions such as "Who," "What," "When," "Where," "Why," and "How." By using this template, marketers can identify goals and develop effective strategies to identify the target audience, outline the message, and create a timeline for rollouts.
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