The GE-McKinsey Matrix is a powerful tool for businesses that want to measure performance. It provides a structured way to assess a company's strategic health and identify potential areas of improvement. It's based on the four categories of business: Market Attractiveness, Competitive Strength, Industry Strength, and Business Strength. Through its detailed analysis of data, the Matrix allows senior management to identify the optimal strategy for business growth and maximize returns on investments. It's a great way to make sure resources are being allocated properly and prioritize activities to maximize value.
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