SWOT Analysis of Tourism Industry provides insights on the industry's strengths, weaknesses, opportunities and threats. It is used to analyze the external and internal environments of an organization, assessing its capabilities and limitations. Additionally, this analysis helps organizations identify potential threats, identify market opportunities and devise strategies to take advantage of them. It can be used as part of a marketing strategy to identify how changes in the industry can affect the business. By using a SWOT Analysis, businesses can make informed decisions to develop long-term organisational success.
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