Perceptual Map Template

A perceptual map template is a useful tool for management, allowing them to effectively visualize customer perceptions of products or services and see how they relate to one another. The template compares and plots multiple entities on a graph so that strategies can be created to maximize market efficiency. By assessing customer feedback, using both qualitative and quantitative data, management is able to better understand trends and potential opportunities. With a perceptual map, management can make well-informed decisions to compete effectively in the marketplace.

You can easily edit this template using Creately. You can export it in multiple formats like JPEG, PNG and SVG and easily add it to Word documents, Powerpoint (PPT) presentations, Excel or any other documents. You can export it as a PDF for high-quality printouts.