Vroom Yetton Decision Making Example

A Product Range Dendrogram is a hierarchical diagram used to visualize the relationships and categorizations within a company's product portfolio. It organizes products into branches based on shared characteristics, such as category, function, or target market, starting from a single root representing the entire range. This structure helps businesses identify clusters of similar products, highlight gaps in the range, and strategize expansions or optimizations. The dendrogram is particularly useful for analyzing market positioning, improving product segmentation, and aligning offerings with consumer needs. By presenting complex data in an intuitive format, it aids decision-making and enhances product management efficiency.

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