Businesses both large and small are fighting to get involved in social media, the craze is spreading like wildfire. But just how much do you know about it? Social media is a new phenomenon known by many names – geeks call it web 2.0, marketers call it social marketing, and yet others may call it social communication. Social media is a broad term, the best way to understand it is by narrowing it down. Hopefully this post will help businesses to understand the concept of social media and the best social media sites for your business. Delicious, Digg, Facebook and Wikipedia are just some examples, but today there are literally hundreds of other social media sites that your business can leverage to improve your website traffic. Today we’ll share some of the services we’ve come to rely on and see how each one of these have helped us increase traffic and engagement with with our customers.
Social News Sites
Social Bookmarking Sites
Social Bookmarking sites allow users to save their favorite sites with tags/keywords to manage and organize them easily for later use. Del.icio.us and StumbleUpon are always the highest referring sites at creately.com. We save our blog posts, landing pages and other relevant articles. Bookmarking sites not only allow you to save and share your favorite websites, but you can also look at what other people have found interesting enough to tag. Thanks to Charan, I’ve gained immensely through Charan’s Del.icio.us bookmarks. Just type in any web or marketing keyword and I bet you’ll find loads of interesting and useful resources!
Social Networking Site
Social Networking sites have become increasingly popular these days. Twitter is a great networking platform we engage in for interacting with our customer, well-wishers and prospective users. Check out this article about increasing Twitter followers to get targeted follower for your start-up. Tweetdeck is a Twitter application that helps us organize, update and handle all your tweets and followers. The best part of this is the ease of managing conversations which interests you. Hootsuite is another web-based Twitter application we love. It’s best feature is the ability to schedule tweets for later delivery and it lets your whole team manage your Twitter presence. You can now sit back and relax while all your tweets are sent out at the scheduled times. Twitter has undoubtedly helped us gain users and so has Facebook. We continuously post our articles on our Creately’s Facebook profile – we have 200 fans currently and it’s still growing. We love it when our articles are re-posted, liked and commented by our fans from all over the world.
Photo and Video Sharing
Social Photo, Video and Multimedia Sharing Sites are great tools for sharing photos, videos and presentations. At Creately we don’t do a lot of photo sharing, but all our screencasts, demo videos and tutorial videos are broadcast via YouTube and numerous other video sharing services. YouTube has been a great medium to help us reach out to users to demonstrate Creately’s ease of use and great diagramming capabilities. In fact, we’re working on a new video for our homepage at the moment – so watch this space! We also make presentations and upload them on Slideshare. Our users have always liked our attempt in presenting our landing page contents in simple slides. We’re hoping to do at least one slidehsare presentation a month. Fingers crossed!
Wikis
Wikis are sites which allow people to freely create and edit any number of hyper linked web pages. These help people know about the Creately as online diagramming software, its use, benefits and features. Besides Wikipedia, there are a host of other niche wikis that may be useful to your business like – WikiHow, WikiSpaces & WikiAnswers. Social media plays a vital role in the marketing of Creately.com. These sites have contributed well in building traffic and will help any marketer promote his/her business. I’ve put together a quick diagram illustrating the 20 best social news sites that we engage in – so save it somewhere close and get working on your social media strategy!
Great and interesting breakdown on social media. This will also serve as a guideline for all. Although social media is believed to be a new phenomenon, but I could say that it really plays a vital role in the world wide web simply because it helps people/businesses to be seen anywhere, anytime with no restrictions. Plus, it also helps save some time in looking for the usual advertising process.