BCG Matrix Example

The BCG Matrix is a tool used by businesses to evaluate different products or divisions of an organization. It is based on four key elements of market performance: market growth, relative market share, competitive position, and industry attractiveness. By plotting these elements on a graph, a BCG Matrix example can be used to identify cash cows, stars, dogs, and question marks, which can be categorized based on the results. These insights can then be used to make better decisions on marketing strategies and product portfolios.

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