{"id":9991,"date":"2012-12-10T16:41:46","date_gmt":"2012-12-10T05:41:46","guid":{"rendered":"https:\/\/creately.com\/blog\/?p=9991"},"modified":"2024-02-14T23:29:09","modified_gmt":"2024-02-14T12:29:09","slug":"apple-device-upgrade-obsession","status":"publish","type":"post","link":"https:\/\/creately.com\/blog\/marketing\/apple-device-upgrade-obsession\/","title":{"rendered":"Food-for-Thought: What Makes you Obsessed to Buy Every Apple Device Upgrades"},"content":{"rendered":"
<\/div>

Summary:<\/em><\/strong> Be it cars, PCs, smartphones or any other popular gadget; upgrading to the new version or model is the trend nowadays. And pioneering this marketing strategy to cash on people\u2019s urge for something new is Apple, which has successfully created an outlook for its \u2018loyal customers\u2019 to always expect for a new upgrade, and shed the outdated device even though it is working perfectly fine. It needs to be seen how long this \u2018refurbish\u2019 strategy works.<\/em><\/p>\n

If you are a technology buff you surely must be bitten by the \u2018UPGRADE\u201d fever as the rest of the consumer world. Be it cars, PCs, smartphones or any other popular gadget; shed the old one and grab the new<\/em> is the flavor of the season. And pioneering this trend to the best of its advantage is Apple Inc.<\/p>\n

It is rightly said that \u2018No one excels in building marketing strategies like Apple does\u2019. Since the advent of its most popular device the iPhone in 2007 and later followed by others like iPad to the most recent iPad Mini, Apple has been overwhelming its customers with new versions of its popular devices.<\/p>\n

What makes People go Crazy for New Apple Versions?<\/h3>\n

New models of cars or a new design upgrade revolving your favorite gadget has always made ardent fans or loyal customers (as smartphone giant Apple refers to) go weak on their knees. Such is the craze that people are ready to throng shops, stand in queues for days and even crash the most powerful of servers with pre-order rush. But the question remains, what makes them go crazy?<\/p>\n

Studies have shown that popular consumable brands have been cashing on this marketing strategy to influence customer\u2019s buying power and create the need and urge to \u2018go for change\u2019. There have also been instances when in the 1950\u2019s Cadillac owners were cajoled into buying the upgraded version with a \u2018bigger and better\u2019 fin every year, thus targeting consumers at every level. Similar marketing strategy has now been successfully recreated by Apple.<\/p>\n

\"Apple<\/a>

Brand loyalty is Apple’s biggest strength ( credit : Bit Rebels<\/a> )<\/p><\/div>\n

Apple brand strategy is impeccable<\/h3>\n

Apple has been successfully making strategic alterations, upgrades and additions to their popular devices like the Mac, iPhone or iPad as in features and design (first-time with iPhone 5 since its inception). A careful study reveals that most of the so called \u2018new variations\u2019 might not be that significant. Most of the time, it revolves around a slight increase in camera\u2019s pixel or \u2018improved\u2019 Siri, Passport or Facebook experience.<\/p>\n

However, the buzz (leaks and rumors) they create around every pre and post release are loud enough to make you feel threatened to be categorized as \u2018old-fashioned\u2019, and its time you ought to replace your \u2018old and outdated\u2019 device- even though it is working and will possibly be working quite fine – with the new one.<\/p>\n

Well, it\u2019s part of the strategy that Apple has perfected over the years; and its contemporaries in business like Samsung, HTC, Microsoft and Blackberry have been following its footsteps too. Nonetheless, smartphone and tablet app developers from around the world have also benefited from this strategy. If you’re developing apps for Apple products then Creately’s iPhone mock-up tool<\/a> and the iPad mock-up tool<\/a> will make it easier to create realistic mock-ups. Plus with real-time collaboration<\/a> you can easily brainstorm your app ideas with friends, advisers or investors.<\/p>\n

Will the \u2018Get New\u2019 Strategy Backfire?<\/h3>\n

Although Apple is the most popular and dominant a brand to have successfully used this strategy of keeping consumer interest alive in its \u2018innovation through renovation\u2019 policy; Donald A. Norman, author of \u201cThe Design of Everyday Things\u201d reveals another interesting perspective. He states that, \u201cThis phenomenon happened to the TV manufacturers a few years ago. They all started to look the same: flat panels on a wall.\u201d<\/p>\n

And this led to disastrous consequences, as consumers no longer had to buy the higher-end Sony model; instead, they could get the cheaper ones from Chinese or Korean market. He shares similar skepticism for today\u2019s smartphones and tablets too. As in his words, \u201cTurn off the screen on a smartphone or tablet and they look identical. They\u2019re just rectangles.\u201d, So what makes you and me obsessed to the latest \u2018glass rectangle\u2019 from Apple every year?<\/p>\n

It is true, each year, the phone and tablet manufacturers are refurbishing those rectangles – either flattens them slightly, alter the exterior dimensions and showcase them as the next BIG release of the year.<\/p>\n

So, will consumers continue to be mesmerized with Apple\u2019s New Generation upgrades OR \u2013 Will the \u2018until-now successful\u2019 strategy backfire? Only time will say!<\/p>\n

Justin Depp is a professional research Analyst with interest in Technology and related subjects. Being an ardent Steve Jobs and Apple fan, Justin has been closely following all developments in the smartphone and tablet market. AppsKnack is a small business iPhone App Maker<\/strong><\/a> that has been potentially catering to diverse industries such as entertainment, education, sports, medical and healthcare, and other businesses.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Summary: Be it cars, PCs, smartphones or any other popular gadget; upgrading to the new version or model is the trend nowadays. And pioneering this marketing strategy to cash on people\u2019s urge for something new is Apple, which has successfully… Read More<\/a><\/span><\/p>\n","protected":false},"author":16,"featured_media":9997,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[376,391,392,390],"class_list":["post-9991","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-apple","tag-apple-brand","tag-apple-fans","tag-apple-inc"],"yoast_head":"\nWhat Makes Apple Fans Upgrade Every Time a New Version Comes Out<\/title>\n<meta name=\"description\" content=\"What makes Apple fans upgrade to the latest version of there products even if current one works perfectly. 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