{"id":9932,"date":"2012-11-30T16:54:25","date_gmt":"2012-11-30T05:54:25","guid":{"rendered":"https:\/\/creately.com\/blog\/?p=9932"},"modified":"2023-05-23T18:45:31","modified_gmt":"2023-05-23T07:45:31","slug":"brands-avoiding-pr-disasters","status":"publish","type":"post","link":"https:\/\/creately.com\/blog\/marketing\/brands-avoiding-pr-disasters\/","title":{"rendered":"5 Great Examples of Brands Avoiding PR Disasters"},"content":{"rendered":"
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Brand watchdogs and public-relations experts like creating lists, and unfortunately their focus\u00a0is usually on the mistakes companies make. Botched cover-ups, poorly handled crises, and\u00a0failed publicity stunts all have their place on such lists, but very rarely do we focus on the\u00a0crises that are averted. That kind of list is much shorter, but here are some good examples\u00a0of brands that managed to avoid PR disasters.<\/p>\n

The Red Cross: How to Recover from Embarassing Tweets<\/h3>\n

It was only a single tweet made by a rogue employee, so the situation\u00a0didn’t\u00a0quite become a full-blown PR crisis. However, the company\u2019s handling of the post is a\u00a0prime example of a perfectly measured response. Upon realizing that the employee used the
\ncorporate Twitter account instead of his personal one to share his plans to \u201cget slizzerd\u201d, the\u00a0Red Cross took a lighter approach. They deleted the offending tweet, and assured all that\u00a0they\u2019d \u201cconfiscated the keys\u201d.<\/p>\n

\"The<\/a>

The tweet sent from American Red Cross account that could have been a PR disaster<\/p><\/div>\n

Taco Bell: Quickly Countering Customer Claims<\/h3>\n

The fast-food chain was sued by a customer for deceptive marketing; a California\u00a0woman complained that the tacos contain less beef than claimed. Taco Bell quickly\u00a0responded by countersuing, posting the CEO\u2019s video statement, and launching a sarcastic
\nmedia campaign with the tagline \u201cThank You for Suing Us\u201d. The customer eventually\u00a0dropped the suit without a fuss. For big brands reputation is everything\u00a0and Taco Bell secured its place in the crisis management\u00a0hall of fame by being decisive, quick and entertaining.<\/p>\n

\"Taco<\/a>

Thanks you for suing us ( click on image to read the full letter )<\/p><\/div>\n

OB Tampons: A Personalized Apology<\/h3>\n

Johnson & Johnson\u2019s feminine hygiene brand was boycotted by women everywhere\u00a0after the discontinuance of the Ultra tampon. The resultant backlash seriously threatened\u00a0the company\u2019s reputation, but o.b. had a unique response in store. The apologetic public\u00a0relations campaign included a personalized video saying sorry to their customers. You needed to visit a page dedicated to the apology and type in your name and you will get to see a personalize video like below.<\/p>\n