{"id":9611,"date":"2012-09-06T16:52:33","date_gmt":"2012-09-06T05:52:33","guid":{"rendered":"https:\/\/creately.com\/blog\/?p=9611"},"modified":"2025-07-03T00:30:49","modified_gmt":"2025-07-02T13:30:49","slug":"market-your-startup-with-email","status":"publish","type":"post","link":"https:\/\/creately.com\/blog\/marketing-sales\/market-your-startup-with-email\/","title":{"rendered":"6 Ways to Market Your Startup With Email"},"content":{"rendered":"
<\/div>

Email marketing. It doesn\u2019t sound very modern or high tech. But connecting with your customers<\/a> through email is one of the most effective marketing strategies for startups and small businesses. And this article will show you some expert tips and tricks to market your startup with emails.<\/p>\n

Most businesses who use email marketing see a high return on investment; for every $1.00 spent on an email campaign, a small business earns $39.40 in sales<\/a>.<\/p>\n

Email is effective because it keeps your brand in front of your customers more than social media or other forms of online marketing. 61% of US consumers check\u00a0their email on a daily basis, and you run a much smaller risk of your message getting buried in the inbox than disappearing in a Facebook or Twitter feed after an hour or two.<\/p>\n

But there are a few tricks to running an effective email campaign. Here are some things to think about with examples from two popular startups – Evernote<\/a> and Spotify<\/a>.<\/p>\n

Automate Your Campaign to Save Time<\/h3>\n

When you\u2019re launching a new business, you probably feel like you don\u2019t have enough time to dedicate to a whole new marketing campaign, too. That\u2019s where automation comes in.<\/p>\n

Write a whole series of emails<\/a> ahead of time and set them to automatically send to new subscribers who join your list. Use evergreen\u00a0content that will stay relevant to new readers for months and years to come.<\/p>\n

Creating one or two months\u2019 worth of weekly emails means you won\u2019t have to worry about piecing together a new newsletter as frequently.<\/p>\n

Consistency is Important to Market Your Startup with Emails<\/h3>\n

That\u00a0said, it\u2019s still important to send your emails on a consistent schedule<\/a><\/strong>. If you don\u2019t send regularly enough, subscribers could forget who you are the next time you email them and accidentally report you as spam.<\/p>\n

Automating parts of your campaign can help keep your schedule consistent in the beginning. Set a schedule that works for you, let your subscribers know how often you plan to send, and stick to the schedule you promised to keep your campaign consistent.<\/p>\n

Keep Your Message Timely<\/h3>\n

Timely content resonates with readers. Tying your email campaign in with current events, holidays, or major happenings in your industry can help readers connect with your content.<\/p>\n

Spotify\u2019s newsletter features popular playlists for their listeners to check out. Their February issue tied in playlists with trending news topics their customers would care about:<\/p>\n

\"Spotify<\/a>

Timely featured content in Spotify newsletter<\/p><\/div>\n

Include Quality Content<\/h3>\n

A great email campaign needs great content to keep your readers interested and wanting to open your emails. An effective email is both useful and entertaining for your audience.<\/p>\n

Take a look at how Evernote approaches content in their monthly newsletter:<\/p>\n

\"How<\/a>

Evernote newsletter highlighting case studies<\/p><\/div>\n

Evernote includes what\u2019s important to their audience: updates on features, tips on ways to use the app that users may not have discovered yet and case studies of how users in different industries make the most of the app and all its features.<\/p>\n

Think about what your audience really needs to know and would be interested to learn and frame your email content around that.<\/p>\n

Give Your Email Subscribers Exclusive Treatment<\/h3>\n

Signing up for emails from your startup costs your customers something – namely, their time, space in the inbox and to a small extent, their privacy (they\u2019re sharing some of their contact information with you, after all).<\/p>\n

It helps to reward your customers for allowing you into their inbox. Offer them access to special announcements, sales, or new features before you make the announcement in your other marketing channels. This sense of exclusiveness will keep your current subscribers sticking around and attract new ones to your list.<\/p>\n

Spotify gave their email subscribers a first listen at a special playlist of artists featured at this year\u2019s Bonnaroo<\/a> festival:<\/p>\n

\"Market<\/a>

Proving exclusive content is a good way to market your startup with emails<\/p><\/div>\n

Connect With Subscribers Outside the Inbox<\/h3>\n

Mixing email marketing in with other channels makes your overall marketing more effective. Give your email subscribers a way to connect with you outside<\/em> of the inbox by linking to your Facebook, Twitter, and other social network profiles somewhere in your message.<\/p>\n

\"Connect<\/a>

Newsletter is a good way to expose your social media channels to subscribers<\/p><\/div>\n

Successful email marketing boils down to respecting your subscribers and providing them with content they want on a regular basis. The more you consider your subscribers\u2019 needs, the more responsive they\u2019ll be to your campaign.<\/p>\n

Rebekah Henson blogs about building an online following through email marketing at AWeber, the leading email service provider for small-to-medium businesses. You can find more tips on marketing with email at the AWeber blog, or see how you can grow your own business with email at aweber.com.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Email marketing. It doesn\u2019t sound very modern or high tech. But connecting with your customers through email is one of the most effective marketing strategies for startups and small businesses. And this article will show you some expert tips and… Read More<\/a><\/span><\/p>\n","protected":false},"author":16,"featured_media":9617,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9264,9285],"tags":[335,336,334,333,337],"class_list":["post-9611","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-sales","category-strategy-and-planning","tag-email-marketing","tag-email-sequences","tag-market-your-startup","tag-startup-marketing","tag-successful-startup-examples"],"yoast_head":"\nMarket Your Startup with Emails: 6 Effective Ways with Examples<\/title>\n<meta name=\"description\" content=\"How to market your startup with email, the processes to follow and example images of how successful startups like Evernote and Spotify used email marketing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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