{"id":24671,"date":"2022-01-10T15:52:10","date_gmt":"2022-01-10T04:52:10","guid":{"rendered":"https:\/\/creately.com\/blog\/?p=24671"},"modified":"2023-06-26T15:38:13","modified_gmt":"2023-06-26T04:38:13","slug":"gestion-des-parties-prenantes","status":"publish","type":"post","link":"https:\/\/creately.com\/blog\/fr\/diagrammes\/gestion-des-parties-prenantes\/","title":{"rendered":"Le guide ultime de la gestion des parties prenantes"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>La plupart des projets \u00e9chouent parce que les int\u00e9r\u00eats et les exigences des parties prenantes ne sont pas pris en compte. En effet, si vos principales parties prenantes ont le pouvoir de faire \u00e9chouer votre projet, vous devez disposer d&#8217;un plan ad\u00e9quat pour identifier leurs besoins, communiquer et vous engager avec elles.<\/p>\n\n\n\n<p>Ainsi, votre plan de gestion des parties prenantes doit \u00eatre un \u00e9l\u00e9ment cl\u00e9 de vos efforts de planification du projet.<\/p>\n\n\n\n<p>Dans cet article, nous allons examiner ce qu&#8217;est la gestion des parties prenantes et les diff\u00e9rentes \u00e9tapes du processus de gestion des parties prenantes.<\/p>\n\n\n\n<p>Nous avons \u00e9galement introduit plusieurs outils visuels que vous pouvez utiliser au cours de chaque phase, ainsi que des mod\u00e8les modifiables.<\/p>\n\n\n\n<p>Pour commencer, d\u00e9couvrons en premier lieu ce qu&#8217;est la gestion des parties prenantes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Qu&#8217;est-ce que la gestion des parties prenantes ?<\/strong><\/h2>\n\n\n\n<p>Une partie prenante est une personne qui a un int\u00e9r\u00eat ou qui est affect\u00e9e par votre projet et ses r\u00e9sultats. Il peut s&#8217;agir d&#8217;entit\u00e9s internes et externes telles que les membres de l&#8217;\u00e9quipe de projet, les sponsors du projet, les dirigeants, les clients, les fournisseurs, les partenaires et le gouvernement.<\/p>\n\n\n\n<p>En effet, la gestion des parties prenantes est le processus qui consiste \u00e0 g\u00e9rer les attentes et les exigences de ces derni\u00e8res. Elle implique d&#8217;identifier et d&#8217;analyser les parties prenantes et de planifier syst\u00e9matiquement la communication et l&#8217;engagement avec elles.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Processus de gestion des parties prenantes<\/strong><\/h2>\n\n\n\n<p>Voici les principales \u00e9tapes de la gestion des parties prenantes. En suivant ces \u00e9tapes, vous pourrez r\u00e9pondre efficacement aux exigences de vos parties prenantes et les satisfaire.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Identification des parties prenantes<\/strong><\/h3>\n\n\n\n<p>La premi\u00e8re \u00e9tape consiste \u00e0 identifier les parties prenantes de votre projet. Vous pouvez commencer par dresser la liste de toutes les personnes concern\u00e9es par le projet.<\/p>\n\n\n\n<p>Vous n&#8217;avez pas encore \u00e0 vous soucier de leur attribuer une cat\u00e9gorie ; notez simplement leur nom ou leur entreprise \u00e0 pr\u00e9ciser. Les parties prenantes que vous devez prendre en consid\u00e9ration sont les suivantes :<\/p>\n\n\n\n<ul class=\"wp-block-list\">null<li>Qui sera affect\u00e9 (positivement et n\u00e9gativement) par votre projet ?<\/li><li>Qui a un int\u00e9r\u00eat dans votre projet ?<\/li><li>Qui a le pouvoir sur votre projet ?<\/li><li>Qui veut que votre projet \u00e9choue ?<\/li><li>Qui souhaite la r\u00e9ussite de votre projet ?<\/li><\/ul>\n\n\n\n<p>Un mod\u00e8le de carte mentale comme celui-ci peut vous aider \u00e0 les r\u00e9pertorier.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/creately.com\/creately-start?tempID=jripkdb23&amp;utm_source=stakeholdermanagement&amp;utm_medium=blog&amp;utm_campaign=diagusage\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"825\" height=\"550\" src=\"https:\/\/d3n817fwly711g.cloudfront.net\/uploads\/2019\/01\/New-Stakeholder-Map-for-Stakeholder-Identification.png\" alt=\"Carte des parties prenantes pour l'identification des parties prenantes\" class=\"wp-image-16582\" srcset=\"https:\/\/d3n817fwly711g.cloudfront.net\/uploads\/2019\/01\/New-Stakeholder-Map-for-Stakeholder-Identification.png 825w, https:\/\/d3n817fwly711g.cloudfront.net\/uploads\/2019\/01\/New-Stakeholder-Map-for-Stakeholder-Identification-300x200.png 300w\" sizes=\"auto, (max-width: 825px) 100vw, 825px\" \/><\/a><figcaption class=\"wp-element-caption\"><a rel=\"noreferrer noopener\" aria-label=\"Carte des parties prenantes (s'ouvre dans un nouvel onglet)\" href=\"https:\/\/creately.com\/diagram\/example\/jripkdb23\/Stakeholder+Map+for+Stakeholder+Identification?utm_source=stakeholdermanagement&amp;utm_medium=blog&amp;utm_campaign=diagusage\" target=\"_blank\"><\/a> Carte des parties prenantes (Cliquez sur le mod\u00e8le pour le modifier en ligne)<\/figcaption><\/figure>\n\n\n\n<p>Une fois que vous avez une liste compl\u00e8te des parties prenantes, il est plus facile de les cat\u00e9goriser. Par exemple, vous pouvez les regrouper en deux cat\u00e9gories : externe et interne. Pour ce faire, vous pouvez utiliser une carte des parties prenantes similaire \u00e0 celle pr\u00e9sent\u00e9e ci-dessus.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Analyse des parties prenantes<\/strong><\/h3>\n\n\n\n<p>Dans cette \u00e9tape, vous \u00e9valuerez les parties prenantes en fonction du pouvoir et de l&#8217;int\u00e9r\u00eat qu&#8217;elles ont sur votre projet. En les cat\u00e9gorisant ainsi, vous pouvez d\u00e9cider des parties prenantes auxquelles vous devez consacrer le plus et le moins d&#8217;efforts.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>La grille d&#8217;int\u00e9r\u00eat de puissance<\/strong><\/h4>\n\n\n\n<p>La grille d&#8217;int\u00e9r\u00eat de puissance est la technique la plus largement utilis\u00e9e dans l&#8217;<a href=\"https:\/\/creately.com\/fr\/usage\/exemples-danalyse-des-parties-prenantes\">analyse des parties prenantes<\/a>. Cet outil vous aide \u00e0 d\u00e9terminer ce que vous allez communiquer \u00e0 vos parties prenantes et \u00e0 quelle fr\u00e9quence vous allez le faire.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/creately.com\/creately-start?tempID=jripkdb22&amp;utm_source=stakeholdermanagement&amp;utm_medium=blog&amp;utm_campaign=diagusage\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"725\" src=\"https:\/\/d3n817fwly711g.cloudfront.net\/uploads\/2019\/01\/New-Power-Interest-Grid-for-Stakeholder-Analysis.png\" alt=\"Grille d'int\u00e9r\u00eat pour l'analyse des parties prenantes\" class=\"wp-image-16583\" srcset=\"https:\/\/d3n817fwly711g.cloudfront.net\/uploads\/2019\/01\/New-Power-Interest-Grid-for-Stakeholder-Analysis.png 770w, https:\/\/d3n817fwly711g.cloudfront.net\/uploads\/2019\/01\/New-Power-Interest-Grid-for-Stakeholder-Analysis-300x282.png 300w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><\/a><figcaption class=\"wp-element-caption\"><a rel=\"noreferrer noopener\" aria-label=\"Grille d'int\u00e9r\u00eat (s'ouvre dans un nouvel onglet)\" href=\"https:\/\/creately.com\/diagram\/example\/jripkdb22\/Power+Interest+Grid+for+Stakeholder+Analysis?utm_source=stakeholdermanagement&amp;utm_medium=blog&amp;utm_campaign=diagusage\" target=\"_blank\"><\/a> Grille d&#8217;int\u00e9r\u00eat (Cliquez sur le mod\u00e8le pour le modifier en ligne) <\/figcaption><\/figure>\n\n\n\n<p><strong>Puissance \u00e9lev\u00e9e\/Int\u00e9r\u00eat \u00e9lev\u00e9 (engagement total)<\/strong><\/p>\n\n\n\n<p>Les parties prenantes que vous placez sur ce quadrant sont les acteurs cl\u00e9s. Bien que vous deviez consacrer le plus d&#8217;efforts \u00e0 l&#8217;engagement avec eux, vous devez les tenir inform\u00e9s \u00e0 tout moment.<\/p>\n\n\n\n<p><strong>Puissance \u00e9lev\u00e9e\/Int\u00e9r\u00eat faible (rester satisfait)<\/strong><\/p>\n\n\n\n<p>Faites suffisamment d&#8217;efforts pour que ces parties prenantes soient satisfaites. Mais n&#8217;abusez pas de vos efforts de communication pour ne pas les ennuyer.<\/p>\n\n\n\n<p><strong>Faible puissance\/Int\u00e9r\u00eat \u00e9lev\u00e9 ( restez informer )<\/strong><\/p>\n\n\n\n<p>Fournissez des informations ad\u00e9quates sur le projet \u00e0 ces personnes et assurez-vous qu&#8217;elles n&#8217;ont pas de probl\u00e8mes avec le projet.<\/p>\n\n\n\n<p><strong>Faible puissance\/ faible int\u00e9r\u00eat (effort minimum)<\/strong><\/p>\n\n\n\n<p>Surveillez ces parties prenantes et leur int\u00e9r\u00eat pour le projet et fournissez-leur des informations ad\u00e9quates sans les surcharger.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Diagramme en oignon &#8211; Hi\u00e9rarchisation des parties prenantes<\/strong><\/h4>\n\n\n\n<p>Maintenant que vous connaissez la position de chacune de vos parties prenantes, vous pouvez utiliser un<a href=\"https:\/\/creately.com\/diagram-community\/popular\/t\/organization-chart\"> organigramme<\/a> ou un<a href=\"https:\/\/creately.com\/diagram\/example\/jripkdb21\/Stakeholder%20Onion%20Diagram%20\"> diagramme en oignon<\/a> comme celui ci-dessous pour les hi\u00e9rarchiser en fonction de leur importance pour le projet et de leur hi\u00e9rarchie.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/creately.com\/creately-start?tempID=jripkdb21&amp;utm_source=stakeholdermanagement&amp;utm_medium=blog&amp;utm_campaign=diagusage\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"975\" height=\"865\" src=\"https:\/\/d3n817fwly711g.cloudfront.net\/uploads\/2019\/01\/New-Stakeholder-Onion-Diagram-.png\" alt=\"Diagramme en oignon des parties prenantes\" class=\"wp-image-16584\" srcset=\"https:\/\/d3n817fwly711g.cloudfront.net\/uploads\/2019\/01\/New-Stakeholder-Onion-Diagram-.png 975w, https:\/\/d3n817fwly711g.cloudfront.net\/uploads\/2019\/01\/New-Stakeholder-Onion-Diagram--300x266.png 300w\" sizes=\"auto, (max-width: 975px) 100vw, 975px\" \/><\/a><figcaption class=\"wp-element-caption\"><a rel=\"noreferrer noopener\" aria-label=\"Stakeholder Onion Diagram (s'ouvre dans un nouvel onglet)\" href=\"https:\/\/creately.com\/diagram\/example\/jripkdb21\/Stakeholder+Onion+Diagram+?utm_source=stakeholdermanagement&amp;utm_medium=blog&amp;utm_campaign=diagusage\" target=\"_blank\"><\/a> Diagramme en oignon des parties prenantes (Cliquez sur le mod\u00e8le pour le modifier en ligne)<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Analyse SWOT des parties prenantes<\/strong><\/h4>\n\n\n\n<p>Un autre excellent outil pour analyser l&#8217;importance de vos parties prenantes et les classer par ordre de priorit\u00e9 est l&#8217;<a href=\"https:\/\/creately.com\/fr\/lp\/outil-danalyse-swot-en-ligne\/\">analyse SWOT.<\/a><\/p>\n\n\n\n<p>Gr\u00e2ce \u00e0 elle, vous pouvez \u00e9valuer vos parties prenantes en fonction de leurs forces et de leurs faiblesses, des menaces qu&#8217;elles repr\u00e9sentent pour votre projet et des opportunit\u00e9s qu&#8217;elles peuvent apporter pour mener \u00e0 bien le projet.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/creately.com\/creately-start?tempID=jripkdb24&amp;utm_source=stakeholdermanagement&amp;utm_medium=blog&amp;utm_campaign=diagusage\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"810\" height=\"500\" src=\"https:\/\/d3n817fwly711g.cloudfront.net\/uploads\/2019\/01\/New-SWOT-Analysis-for-Stakeholder.png\" alt=\"Analyse SWOT pour les parties prenantes\" class=\"wp-image-16585\" srcset=\"https:\/\/d3n817fwly711g.cloudfront.net\/uploads\/2019\/01\/New-SWOT-Analysis-for-Stakeholder.png 810w, https:\/\/d3n817fwly711g.cloudfront.net\/uploads\/2019\/01\/New-SWOT-Analysis-for-Stakeholder-300x185.png 300w\" sizes=\"auto, (max-width: 810px) 100vw, 810px\" \/><\/a><figcaption class=\"wp-element-caption\"><a rel=\"noreferrer noopener\" aria-label=\"SWOT Analysis for Stakeholder (opens in a new tab)\" href=\"https:\/\/creately.com\/diagram\/example\/jripkdb24\/SWOT+Analysis+for+Stakeholder?utm_source=stakeholdermanagement&amp;utm_medium=blog&amp;utm_campaign=diagusage\" target=\"_blank\"><\/a> Analyse SWOT pour les parties prenantes (Cliquez sur le mod\u00e8le pour l&#8217;\u00e9diter en ligne) <\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Planification des parties prenantes<\/strong><\/h3>\n\n\n\n<p>Maintenant que vous savez comment et \u00e0 quelle fr\u00e9quence vous devez communiquer et vous engager avec vos parties prenantes, il est temps de cr\u00e9er un plan pour transmettre le bon message \u00e0 la bonne partie prenante en temps voulu.<\/p>\n\n\n\n<p>Avant de vous lancer dans la cr\u00e9ation de votre plan de communication, vous devez avoir en main un<a href=\"https:\/\/creately.com\/diagram\/example\/jripkdb25\/Stakeholder%20Profile\"> profil des parties prenantes<\/a>.<\/p>\n\n\n\n<p>Ces profils (vous devez en avoir un pour chaque cat\u00e9gorie de parties prenantes) doivent \u00e9num\u00e9rer leurs besoins, leurs int\u00e9r\u00eats, leurs objectifs, leurs responsabilit\u00e9s, leur niveau de pouvoir et d&#8217;int\u00e9r\u00eat, les canaux de communication, etc.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/creately.com\/creately-start?tempID=jripkdb25&amp;utm_source=stakeholdermanagement&amp;utm_medium=blog&amp;utm_campaign=diagusage\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"735\" src=\"https:\/\/d3n817fwly711g.cloudfront.net\/uploads\/2019\/01\/New-Stakeholder-Profile.png\" alt=\"Mod\u00e8le de profil des parties prenantes\" class=\"wp-image-16586\" srcset=\"https:\/\/d3n817fwly711g.cloudfront.net\/uploads\/2019\/01\/New-Stakeholder-Profile.png 750w, https:\/\/d3n817fwly711g.cloudfront.net\/uploads\/2019\/01\/New-Stakeholder-Profile-300x294.png 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/a><figcaption class=\"wp-element-caption\"><a rel=\"noreferrer noopener\" aria-label=\"Profil des parties prenantes (s'ouvre dans un nouvel onglet)\" href=\"https:\/\/creately.com\/diagram\/example\/jripkdb25\/Stakeholder+Profile?utm_source=stakeholdermanagement&amp;utm_medium=blog&amp;utm_campaign=diagusage\" target=\"_blank\"><\/a> Profil des parties prenantes (Cliquez sur le mod\u00e8le pour le modifier en ligne)<\/figcaption><\/figure>\n\n\n\n<p>Vous pourrez ensuite \u00e9laborer un<a href=\"https:\/\/creately.com\/blog\/diagrams\/communications-plan-template\/\"> plan de communication<\/a> pour chaque profil de partie prenante. Le plan doit pr\u00e9ciser des informations telles que :<\/p>\n\n\n\n<ul class=\"wp-block-list\">null<li>Le type d&#8217;information qui doit \u00eatre communiqu\u00e9 (le message cl\u00e9).<\/li><li>L&#8217;approche de l&#8217;engagement.<\/li><li>Les canaux de communication (ex : emails, newsletters, appels vid\u00e9o etc.).<\/li><li>Fr\u00e9quence d&#8217;engagement et phase du projet.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Engagement des parties prenantes<\/strong><\/h3>\n\n\n\n<p>C&#8217;est ici que vous ex\u00e9cutez le plan de communication que vous avez cr\u00e9\u00e9.<\/p>\n\n\n\n<p>Tout en vous engageant activement aupr\u00e8s des parties prenantes, vous devez les surveiller en permanence afin d&#8217;identifier si elles peuvent avoir des probl\u00e8mes avec le d\u00e9veloppement du projet. Veillez \u00e0 prendre les mesures n\u00e9cessaires pour y rem\u00e9dier afin d&#8217;obtenir leur soutien continu.<\/p>\n\n\n\n<p>Par ailleurs, veillez \u00e9galement \u00e0 s\u00e9lectionner une approche d&#8217;engagement appropri\u00e9e en fonction du type de partie prenante. Par exemple, vous pouvez utiliser des approches co\u00fbteuses comme des r\u00e9unions en face \u00e0 face, des consultations approfondies, etc. avec les parties prenantes qui ont un grand pouvoir et un grand int\u00e9r\u00eat (les acteurs cl\u00e9s) dans votre projet.<\/p>\n\n\n\n<p>De plus, r\u00e9servez les m\u00e9thodes les moins co\u00fbteuses, telles que la lettre d&#8217;information et les courriels, aux personnes pour lesquelles vous devez d\u00e9ployer un minimum d&#8217;efforts.<\/p>\n\n\n\n<p>Enfin, mesurez l&#8217;efficacit\u00e9 de votre strat\u00e9gie d&#8217;engagement et appliquez les ajustements n\u00e9cessaires pour l&#8217;am\u00e9liorer si besoin est.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>D&#8217;autres conseils sur la gestion des parties prenantes ?<\/strong><\/h3>\n\n\n\n<p>Qu&#8217;elles figurent ou non en haut de votre liste, toutes les parties prenantes de votre projet doivent \u00eatre g\u00e9r\u00e9es et engag\u00e9es. Le maintien de leur satisfaction est la cl\u00e9 de la<a href=\"https:\/\/creately.com\/blog\/why-projects-succeed\/\"> r\u00e9ussite d&#8217;un projet<\/a>.<\/p>\n\n\n\n<p>Dans cet article, nous avons abord\u00e9 la mani\u00e8re exacte comment identifier et analyser les parties prenantes afin de cr\u00e9er un plan efficace pour s&#8217;engager avec elles.<\/p>\n\n\n\n<p>Consultez \u00e9galement notre article sur l&#8217;<a href=\"https:\/\/creately.com\/blog\/diagrams\/client-communication-strategy\/\">\u00e9laboration d&#8217;un plan de communication avec les clients<\/a> pour apprendre en d\u00e9tail comment cr\u00e9er un plan de communication efficace pour vos parties prenantes.&nbsp;<\/p>\n\n\n\n<p><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La plupart des projets \u00e9chouent parce que les int\u00e9r\u00eats et les exigences des parties prenantes ne sont pas pris en compte. En effet, si vos principales parties prenantes ont le pouvoir de faire \u00e9chouer votre projet, vous devez disposer d&#8217;un&#8230;<span class=\"continue-reading\"> <a href=\"https:\/\/creately.com\/blog\/fr\/diagrammes\/gestion-des-parties-prenantes\/\">Read More<\/a><\/span><\/p>\n","protected":false},"author":38,"featured_media":16589,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3669],"tags":[6301,6302,6303,6304,6305],"class_list":["post-24671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diagrammes","tag-analyse-des-parties-prenantes","tag-engagement-des-parties-prenantes","tag-gestion-des-parties-prenantes","tag-plan-de-gestion-des-parties-prenantes","tag-processus-de-gestion-des-parties-prenantes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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