{"id":2184,"date":"2010-07-21T17:32:59","date_gmt":"2010-07-21T06:32:59","guid":{"rendered":"https:\/\/creately.com\/blog\/?p=2184"},"modified":"2024-04-09T20:49:28","modified_gmt":"2024-04-09T09:49:28","slug":"is-your-online-sales-funnel-leaking","status":"publish","type":"post","link":"https:\/\/creately.com\/blog\/experience\/is-your-online-sales-funnel-leaking\/","title":{"rendered":"Is your online Sales Funnel leaking?"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2288\" title=\"Leaking Sales Funnel\" src=\"https:\/\/creately.com\/blog\/wp-content\/uploads\/2010\/07\/leaking-bucket-large2.jpg\" alt=\"Leaking Sales Funnel\" width=\"580\" height=\"365\" \/><\/p>\n<h3><strong>You&#8217;ve got traffic?<\/strong><\/h3>\n<p>We normally use funnel diagrams to understand the flow of a user through our website, to the application, and then onto the purchase pages (or not). Some great tools are out there\u00a0and just last week @<a href=\"http:\/\/twitter.com\/induja\" target=\"_blank\" rel=\"noopener noreferrer\">Indu<\/a> blogged about using <a href=\"https:\/\/creately.com\/blog\/marketing\/google-analytics-for-small-businesses-series-2\/\" target=\"_self\" rel=\"noopener noreferrer\">Funnels &amp; Goals in Google Analytics<\/a> to better understand your funnel and conversion rates.<\/p>\n<p>This week, we went and applied the same to our traffic funnel in three steps.<\/p>\n<ul>\n<li>Identify how our potential customers find out about Creately. The &#8216;trigger&#8217; to visit the site.<\/li>\n<li>What their motivations are. Why are they here?<\/li>\n<li>Identify the pages they land on, and\u00a0craft a message that resonates with the visitor&#8217;s intent and\u00a0motivations. This will achieve lower bounce rates and far better conversions in a funnel.<\/li>\n<\/ul>\n<p>Ok, again: Being relevant is key. but how do we know what&#8217;s relevant unless we know what you want?<\/p>\n<h3>Map it out!<\/h3>\n<p>It&#8217;s easier to map this out in a diagram, and here&#8217;s ours &#8211; How People Discover Creately. Some of the bounce rates are guesstimates though.<\/p>\n<p>We first identified the source for them to come to Creately, then we break them down by their motivations and where they would go on the site to what landing pages.<\/p>\n<p><a href=\"http:\/\/create.ly\/gbhv57aw2\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" title=\"How people discover Creately\" src=\"http:\/\/create.ly\/gbhv57aw2\" alt=\"\" width=\"580\" height=\"320\" \/><\/a><\/p>\n<p>The next phase is to make sure the landing pages speak to them well and address their questions. That&#8217;s another post for another day \ud83d\ude09<\/p>\n<p>Before I go back to more diagramming and numbers, do you find this approach useful? How do you look at your traffic funnel?<\/p>\n<p>@<a href=\"http:\/\/twitter.com\/chandika\" target=\"_blank\" rel=\"noopener noreferrer\">Chandika<\/a><\/p>\n<h4>Image By: <a href=\"http:\/\/www.flickr.com\/photos\/vrogy\/\" target=\"_blank\" rel=\"noopener noreferrer\">vrogy<\/a> \/ <a href=\"http:\/\/creativecommons.org\/licenses\/by\/3.0\/\" target=\"_blank\" rel=\"noopener noreferrer\">CC3.0<\/a><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>You&#8217;ve got traffic? We normally use funnel diagrams to understand the flow of a user through our website, to the application, and then onto the purchase pages (or not). Some great tools are out there\u00a0and just last week @Indu blogged&#8230;<span class=\"continue-reading\"> <a href=\"https:\/\/creately.com\/blog\/experience\/is-your-online-sales-funnel-leaking\/\">Read More<\/a><\/span><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[681,52,684,84,17],"class_list":["post-2184","post","type-post","status-publish","format-standard","hentry","category-experience","tag-diagrams","tag-flowchart","tag-marketing","tag-sitemap","tag-understanding-users"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Is your online Sales Funnel leaking? - Creately Blog<\/title>\n<meta name=\"description\" content=\"We normally use funnel diagrams to understand the flow of a user through our website, to the application, and then onto the purchase pages (or not).\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is your online Sales Funnel leaking? 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