{"id":17426,"date":"2019-12-04T15:21:05","date_gmt":"2019-12-04T04:21:05","guid":{"rendered":"https:\/\/creately.com\/blog\/?p=17426"},"modified":"2023-01-05T17:37:08","modified_gmt":"2023-01-05T06:37:08","slug":"go-to-market-strategy-steps","status":"publish","type":"post","link":"https:\/\/creately.com\/blog\/marketing-sales\/go-to-market-strategy-steps\/","title":{"rendered":"The Easy Guide to Building an Effective Go-to-Market Strategy"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>A go to market strategy is an essential part of a product launch. It defines how a business should reach out to its customers and gain a competitive advantage. It focuses on the market segments that should be pursued, the channels that should be used and the solution that should be offered to them.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>In this post, we will guide you through the process of building a go-to-market strategy for launching your new product. <\/p>\n\n\n\n<p>We\u2019ve created several templates to simplify some of the steps as well. Click on the templates to open them in the editor so you can modify them according to your needs. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What is a Go To Market Strategy&nbsp;<\/h3>\n\n\n\n<p>A go-to-market (GTM) strategy is an <a href=\"https:\/\/creately.com\/blog\/diagrams\/how-to-write-an-action-plan\/\">action plan<\/a>. It outlines the steps a company needs to take to succeed in a new market or with a new audience.&nbsp;<\/p>\n\n\n\n<p>It outlines the steps a company needs to take to succeed in a new market or with a new audience.&nbsp;<\/p>\n\n\n\n<p>It specifies <em>why<\/em> you are launching a new product as well as who it\u2019s for and how you are going to do it. The GTM strategy also focuses on the issues the customers will face once presented with the product, which will, in turn, help you work on improving their experience.&nbsp;<\/p>\n\n\n\n<p>A GTM plan can be used for <a href=\"https:\/\/creately.com\/blog\/marketing\/guide-to-launching-a-product\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"launching a new product (opens in a new tab)\">launching a new product<\/a> or service as well as for marketing existing products.<\/p>\n\n\n\n<p>What differentiates a GTM strategy from the typical marketing strategy is its place in the product\u2019s lifecycle. Whereas the marketing strategy focuses on the continuing campaigns and programs the company runs to <a href=\"https:\/\/smallbusiness.chron.com\/ways-increase-product-demand-60210.html\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"increase demand for the product or service (opens in a new tab)\">increase demand for the product or service<\/a> after it\u2019s been introduced to the market, the go-to-market strategy is about creating the plan to introduce that offer to the market.&nbsp;<\/p>\n\n\n\n<p>For startups, these two strategies might be one and the same, but for more mature businesses, these two involve different steps, teams, and goals.&nbsp;<\/p>\n\n\n\n<p>A solid go-to-market strategy aims to answer;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>What are you selling?&nbsp;<\/li><li>Who are your potential customers?&nbsp;<\/li><li>How will you connect with your audience?&nbsp;<\/li><li>What are the channels you will use to reach them? <\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Benefits of a go-to-market strategy<\/h4>\n\n\n\n<p>The advantages associated with an effective GTM strategy are many. Among them, these stand out the most<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Minimizes <a href=\"https:\/\/creately.com\/usage\/proposal-maker\/\">customer acquisition<\/a> costs<\/li><li>Improves customer experience<\/li><li>Ensures successful product launches (reduce costs associated with failed launches)<\/li><li>Brings everyone in the team on the same page and guides them throughout the process<\/li><li>Increases the company&#8217;s ability to adapt to changes in the market&nbsp;<\/li><li>Helps reinforce brand position <\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">How to Build a Go to Market Strategy&nbsp;<\/h3>\n\n\n\n<p>We have outlined 8 steps to building a go-to-market strategy in this guide. Follow them to formulate your own strategy.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1. Identify Your Target Market<\/h4>\n\n\n\n<p>The effectiveness of a go-to-market strategy depends on how well you know your market. That\u2019s why building one should begin with a detailed analysis of your target market.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Your product may not be appropriate for everyone, which is why you need to identify the ideal and the most profitable market to sell it to. Areas you need to consider here are demographics, geography, psychographics, ethnographic, buyer personas, competition, etc.&nbsp;<\/p>\n\n\n\n<p>You can brainstorm a list of possible markets you can thrive in and compare their attractiveness in terms of market size, competition, growth trends, barriers to entry and so on.&nbsp;<\/p>\n\n\n\n<p>An ideal framework to incorporate into your research here is <a href=\"https:\/\/creately.com\/usage\/porters-five-forces-model\/\">Porter\u2019s Five Forces<\/a>. The analysis focuses on five factors that a business planning to introduce a new product to a new market should be aware of;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Power of suppliers<\/li><li>Power of the buyer<\/li><li>Rivalry between competitors&nbsp;<\/li><li>Threat of substitute products<\/li><li>Threat of new entrants <\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/creately.com\/demo-start?tempId=P5hnMMgl12w\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"912\" src=\"https:\/\/d3n817fwly711g.cloudfront.net\/uploads\/2019\/12\/Porters-Five-Forces-Analysis-1024x912.png\" alt=\"Porter's Five Forces Analysis for a Go to Market Strategy \" class=\"wp-image-17427\" srcset=\"https:\/\/d3n817fwly711g.cloudfront.net\/uploads\/2019\/12\/Porters-Five-Forces-Analysis-1024x912.png 1024w, https:\/\/d3n817fwly711g.cloudfront.net\/uploads\/2019\/12\/Porters-Five-Forces-Analysis-300x267.png 300w, https:\/\/d3n817fwly711g.cloudfront.net\/uploads\/2019\/12\/Porters-Five-Forces-Analysis.png 1640w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption>Porter&#8217;s Five Forces Analysis (Click on the template to edit it online) <\/figcaption><\/figure>\n\n\n\n<p>In addition, refer to our guide on <a href=\"https:\/\/creately.com\/blog\/marketing\/how-to-do-a-competitive-analysis\/\">how to conduct a competitive analysis<\/a> to learn about more handy tools for understanding your competitive landscape. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. Know Your Target Customers&nbsp;<\/h4>\n\n\n\n<p>The second step of developing a go-to-market strategy is understanding your ideal customer. Once you have defined your target market, you are a step closer to identifying who they are.&nbsp;<\/p>\n\n\n\n<p>Here you have to gather as much insight as possible on your target audience. Some of the methods you can rely on here are, online surveys, one-on-one interviews, focus groups, in-store interactions, research, etc.<\/p>\n\n\n\n<p>At the end of this step, you should have a customer persona based on extensive knowledge about the behavior, preferences, challenges, attitudes, goals, and needs of your target customer.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/creately.com\/demo-start?tempId=6ufdRGfSuGB\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"701\" src=\"https:\/\/d3n817fwly711g.cloudfront.net\/uploads\/2019\/12\/B2C-Buyer-Persona-1024x701.png\" alt=\"Customer Persona Template for a Go to Market Strategy \" class=\"wp-image-17428\" srcset=\"https:\/\/d3n817fwly711g.cloudfront.net\/uploads\/2019\/12\/B2C-Buyer-Persona-1024x701.png 1024w, https:\/\/d3n817fwly711g.cloudfront.net\/uploads\/2019\/12\/B2C-Buyer-Persona-300x205.png 300w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption>Customer Persona Template (Click on the template to edit it online) <\/figcaption><\/figure>\n\n\n\n<p>Refer to our <a href=\"https:\/\/creately.com\/blog\/diagrams\/how-to-create-a-buyer-persona\/\">easy guide to creating a buyer persona<\/a> to learn about conducting audience research and developing a buyer persona with editable templates in more detail.&nbsp;<\/p>\n\n\n\n<p>Understanding the <a href=\"https:\/\/creately.com\/usage\/customer-journey-mapping-tools-templates\">customer\u2019s journey<\/a> here is equally important. This will further inform you about how your customer becomes aware of your brand, how they interact with it, and what they experience throughout the process. <\/p>\n\n\n\n<p>Using a <a href=\"https:\/\/creately.com\/lp\/customer-journey-mapping-software\/\">customer journey map<\/a>, you can map this out making it easier for the entire team to refer to and understand. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/creately.com\/demo-start?tempId=zB7yanBaRcs\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" src=\"https:\/\/d3n817fwly711g.cloudfront.net\/uploads\/2019\/12\/Customer-Journey-Map-1024x574.png\" alt=\"Customer Journey Map \" class=\"wp-image-17429\" srcset=\"https:\/\/d3n817fwly711g.cloudfront.net\/uploads\/2019\/12\/Customer-Journey-Map-1024x574.png 1024w, https:\/\/d3n817fwly711g.cloudfront.net\/uploads\/2019\/12\/Customer-Journey-Map-300x168.png 300w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption>Customer Journey Map (Click on the template to edit it online) <\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">3. Understand Your Brand Position&nbsp;<\/h4>\n\n\n\n<p>How do you want your customers to view you in relation to the products\/ brands of your competitors? Do you want to be the one who offers high-quality, premium products or an affordable alternative?<\/p>\n\n\n\n<p>Here you can <a href=\"https:\/\/creately.com\/usage\/perceptual-map-template-example\/\">use a perceptual map<\/a>,&nbsp; to assess the strengths and weaknesses related to your competitor products based on criteria that are important to your customer. And it will help you identify the competitive advantage for your own brand in the market as well.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/creately.com\/demo-start?tempId=jji4zkuq4\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"919\" height=\"1024\" src=\"https:\/\/d3n817fwly711g.cloudfront.net\/uploads\/2019\/12\/Perceptual-Map-Template-classic-e1575351296509-919x1024.png\" alt=\"Perceptual Map Template for a Go to Market Strategy \" class=\"wp-image-17430\" srcset=\"https:\/\/d3n817fwly711g.cloudfront.net\/uploads\/2019\/12\/Perceptual-Map-Template-classic-e1575351296509-919x1024.png 919w, https:\/\/d3n817fwly711g.cloudfront.net\/uploads\/2019\/12\/Perceptual-Map-Template-classic-e1575351296509-269x300.png 269w, https:\/\/d3n817fwly711g.cloudfront.net\/uploads\/2019\/12\/Perceptual-Map-Template-classic-e1575351296509-315x350.png 315w, https:\/\/d3n817fwly711g.cloudfront.net\/uploads\/2019\/12\/Perceptual-Map-Template-classic-e1575351296509.png 1423w\" sizes=\"auto, (max-width: 919px) 100vw, 919px\" \/><\/a><figcaption>Perceptual Map Template (Click on the template to edit it online) <\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">4. Define Your Unique Value Proposition<\/h4>\n\n\n\n<p>This is where you need to understand your product in terms of its key features and user benefits. Focus on what your product does to solve the problems of the customers in order to understand how your offering differs from that of your competitor.&nbsp;<\/p>\n\n\n\n<p>You can base your analysis on the value proposition canvas which helps you understand the value of your product from the perspective of the customer. It sheds light on what features or functionalities your product should have to meet the needs of the customer.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/creately.com\/demo-start?tempId=wzEoTP6zPKc\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"520\" src=\"https:\/\/d3n817fwly711g.cloudfront.net\/uploads\/2019\/12\/Value-Proposition-Canvas-1024x520.png\" alt=\"Value Proposition Canvas\" class=\"wp-image-17432\" srcset=\"https:\/\/d3n817fwly711g.cloudfront.net\/uploads\/2019\/12\/Value-Proposition-Canvas-1024x520.png 1024w, https:\/\/d3n817fwly711g.cloudfront.net\/uploads\/2019\/12\/Value-Proposition-Canvas-300x152.png 300w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption>Value Proposition Canvas (Click on the template to edit it online) <\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">5. Select Your Marketing Channels<\/h4>\n\n\n\n<p>What is the most efficient way of reaching your customers? These could include both outbound (newspaper ads, TV ads, <a href=\"https:\/\/creately.com\/lp\/online-flyer-maker\/\">flyers<\/a>, etc.) and inbound (newsletters, websites, social media, blogs, online videos, podcasts) forms of marketing.&nbsp;<\/p>\n\n\n\n<p>Although you use different channels, your messaging, content or branding material utilized should be consistent throughout. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">6. Set Your Budget&nbsp;<\/h4>\n\n\n\n<p>In this step, you need to focus on defining your product\/ service pricing strategy as well as estimating costs associated with your overall GTM strategy.&nbsp;<\/p>\n\n\n\n<p>When determining your pricing model you need to consider the expectations of your customers, the prices of the products of your competitors and how it will help you gain a competitive advantage in the industry.&nbsp;<\/p>\n\n\n\n<p>Your pricing strategy should be based on your business model and it should indicate to your customers the value of your product or service at the same time. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">7. Outline Your Sales Strategy&nbsp;<\/h4>\n\n\n\n<p>If your product is more sales-intensive, you need to have a well-defined sales process. Here you need to define how your sales team is going to find, reach out to and acquire customers. This might entail finding the right tools and giving the right training to the sales team as necessary.&nbsp;<\/p>\n\n\n\n<p>At the same time, your support team should be well-equipped with tools and knowledge to handle the requests from the new customers who might struggle with using the new product. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">8. Put Together Your Marketing Strategy<\/h4>\n\n\n\n<p>Now that you know what you are selling, who you are selling to, and what channels to use, it\u2019s time to decide how you are going to market and promote it when it eventually launches.&nbsp;<\/p>\n\n\n\n<p>If you are promoting it to an existing market, you can start with consistent customers. However, if you are entering a new market, you\u2019ll have to identify ways to bring your product in front of them through different means.&nbsp;<\/p>\n\n\n\n<p>Once your new product is out in the market, it doesn\u2019t mean the end of your efforts. As the product team should focus on adding new features and fixing bugs, the marketing and sales teams should consider more new ways to attract customers and sell the product.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Any More Tips?&nbsp;<\/h3>\n\n\n\n<p>The steps we have outlined here are a great starting point for formulating your own go-to-market strategy. Make use of the templates provided to make your plan easy-to-understand. On your journey, new marketing trends may arise and conditions may change, and it\u2019s important to revise your strategy from time to time to adapt accordingly.&nbsp;<\/p>\n\n\n\n<p>Got anything to share with us? Let us know in the comments section below.&nbsp; <\/p>\n","protected":false},"excerpt":{"rendered":"<p>A go to market strategy is an essential part of a product launch. It defines how a business should reach out to its customers and gain a competitive advantage. It focuses on the market segments that should be pursued, the&#8230;<span class=\"continue-reading\"> <a href=\"https:\/\/creately.com\/blog\/marketing-sales\/go-to-market-strategy-steps\/\">Read More<\/a><\/span><\/p>\n","protected":false},"author":24,"featured_media":24368,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9264,9285],"tags":[1364,1367,1366,1036,1365],"class_list":["post-17426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-sales","category-strategy-and-planning","tag-go-to-market-strategy","tag-go-to-market-strategy-framework","tag-how-to-build-a-go-to-market-strategy","tag-product-launch","tag-what-is-go-to-market-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Build a Winning Go To Market Strategy in 8 Quick Steps<\/title>\n<meta name=\"description\" content=\"A quick guide to developing a winning go-to-market strategy. Learn which steps to follow and get access to useful templates that you can use along the way.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/creately.com\/blog\/marketing-sales\/go-to-market-strategy-steps\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Build a Winning Go To Market Strategy in 8 Quick Steps\" \/>\n<meta property=\"og:description\" content=\"A quick guide to developing a winning go-to-market strategy. Learn which steps to follow and get access to useful templates that you can use along the way.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/creately.com\/blog\/marketing-sales\/go-to-market-strategy-steps\/\" \/>\n<meta property=\"og:site_name\" content=\"Creately Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creately\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-04T04:21:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-05T06:37:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d3n817fwly711g.cloudfront.net\/uploads\/2019\/12\/Blog-67.png\" \/>\n\t<meta property=\"og:image:width\" content=\"3110\" \/>\n\t<meta property=\"og:image:height\" content=\"1374\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Amanda Athuraliya\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amanda Athuraliya\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/creately.com\/blog\/marketing-sales\/go-to-market-strategy-steps\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/creately.com\/blog\/marketing-sales\/go-to-market-strategy-steps\/\"},\"author\":{\"name\":\"Amanda Athuraliya\",\"@id\":\"https:\/\/creately.com\/blog\/#\/schema\/person\/28418b6a4bfad4765af535837cda356d\"},\"headline\":\"The Easy Guide to Building an Effective Go-to-Market Strategy\",\"datePublished\":\"2019-12-04T04:21:05+00:00\",\"dateModified\":\"2023-01-05T06:37:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/creately.com\/blog\/marketing-sales\/go-to-market-strategy-steps\/\"},\"wordCount\":1524,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/creately.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/creately.com\/blog\/marketing-sales\/go-to-market-strategy-steps\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d3n817fwly711g.cloudfront.net\/uploads\/2019\/12\/Blog-67.png\",\"keywords\":[\"go to market strategy\",\"go to market strategy framework\",\"how to build a go to market strategy\",\"product launch\",\"what is go to market strategy\"],\"articleSection\":[\"Marketing &amp; Sales\",\"Strategy &amp; Planning\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/creately.com\/blog\/marketing-sales\/go-to-market-strategy-steps\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/creately.com\/blog\/marketing-sales\/go-to-market-strategy-steps\/\",\"url\":\"https:\/\/creately.com\/blog\/marketing-sales\/go-to-market-strategy-steps\/\",\"name\":\"How to Build a Winning Go To Market Strategy in 8 Quick Steps\",\"isPartOf\":{\"@id\":\"https:\/\/creately.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/creately.com\/blog\/marketing-sales\/go-to-market-strategy-steps\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/creately.com\/blog\/marketing-sales\/go-to-market-strategy-steps\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d3n817fwly711g.cloudfront.net\/uploads\/2019\/12\/Blog-67.png\",\"datePublished\":\"2019-12-04T04:21:05+00:00\",\"dateModified\":\"2023-01-05T06:37:08+00:00\",\"description\":\"A quick guide to developing a winning go-to-market strategy. Learn which steps to follow and get access to useful templates that you can use along the way.\",\"breadcrumb\":{\"@id\":\"https:\/\/creately.com\/blog\/marketing-sales\/go-to-market-strategy-steps\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/creately.com\/blog\/marketing-sales\/go-to-market-strategy-steps\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/creately.com\/blog\/marketing-sales\/go-to-market-strategy-steps\/#primaryimage\",\"url\":\"https:\/\/d3n817fwly711g.cloudfront.net\/uploads\/2019\/12\/Blog-67.png\",\"contentUrl\":\"https:\/\/d3n817fwly711g.cloudfront.net\/uploads\/2019\/12\/Blog-67.png\",\"width\":3110,\"height\":1374,\"caption\":\"Guide to creating an effective go-to market strategy\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/creately.com\/blog\/marketing-sales\/go-to-market-strategy-steps\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/creately.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Easy Guide to Building an Effective Go-to-Market Strategy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/creately.com\/blog\/#website\",\"url\":\"https:\/\/creately.com\/blog\/\",\"name\":\"Creately Blog\",\"description\":\"Latest Product Updates and Tips on Working Visually\",\"publisher\":{\"@id\":\"https:\/\/creately.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/creately.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/creately.com\/blog\/#organization\",\"name\":\"Creately\",\"url\":\"https:\/\/creately.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/creately.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/d3n817fwly711g.cloudfront.net\/uploads\/2023\/01\/creately-logo-symbol.png\",\"contentUrl\":\"https:\/\/d3n817fwly711g.cloudfront.net\/uploads\/2023\/01\/creately-logo-symbol.png\",\"width\":430,\"height\":237,\"caption\":\"Creately\"},\"image\":{\"@id\":\"https:\/\/creately.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/creately\",\"https:\/\/x.com\/creately\",\"https:\/\/www.instagram.com\/creately_app\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/creately.com\/blog\/#\/schema\/person\/28418b6a4bfad4765af535837cda356d\",\"name\":\"Amanda Athuraliya\",\"description\":\"Amanda Athuraliya is the communication specialist\/content writer at Creately, online diagramming and collaboration tool. She is an avid reader, a budding writer and a passionate researcher who loves to write about all kinds of topics.\",\"sameAs\":[\"https:\/\/x.com\/amyathuraliya\"],\"url\":\"https:\/\/creately.com\/blog\/author\/amanda\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Build a Winning Go To Market Strategy in 8 Quick Steps","description":"A quick guide to developing a winning go-to-market strategy. Learn which steps to follow and get access to useful templates that you can use along the way.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/creately.com\/blog\/marketing-sales\/go-to-market-strategy-steps\/","og_locale":"en_US","og_type":"article","og_title":"How to Build a Winning Go To Market Strategy in 8 Quick Steps","og_description":"A quick guide to developing a winning go-to-market strategy. Learn which steps to follow and get access to useful templates that you can use along the way.","og_url":"https:\/\/creately.com\/blog\/marketing-sales\/go-to-market-strategy-steps\/","og_site_name":"Creately Blog","article_publisher":"https:\/\/www.facebook.com\/creately","article_published_time":"2019-12-04T04:21:05+00:00","article_modified_time":"2023-01-05T06:37:08+00:00","og_image":[{"width":3110,"height":1374,"url":"https:\/\/d3n817fwly711g.cloudfront.net\/uploads\/2019\/12\/Blog-67.png","type":"image\/png"}],"author":"Amanda Athuraliya","twitter_misc":{"Written by":"Amanda Athuraliya","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/creately.com\/blog\/marketing-sales\/go-to-market-strategy-steps\/#article","isPartOf":{"@id":"https:\/\/creately.com\/blog\/marketing-sales\/go-to-market-strategy-steps\/"},"author":{"name":"Amanda Athuraliya","@id":"https:\/\/creately.com\/blog\/#\/schema\/person\/28418b6a4bfad4765af535837cda356d"},"headline":"The Easy Guide to Building an Effective Go-to-Market Strategy","datePublished":"2019-12-04T04:21:05+00:00","dateModified":"2023-01-05T06:37:08+00:00","mainEntityOfPage":{"@id":"https:\/\/creately.com\/blog\/marketing-sales\/go-to-market-strategy-steps\/"},"wordCount":1524,"commentCount":0,"publisher":{"@id":"https:\/\/creately.com\/blog\/#organization"},"image":{"@id":"https:\/\/creately.com\/blog\/marketing-sales\/go-to-market-strategy-steps\/#primaryimage"},"thumbnailUrl":"https:\/\/d3n817fwly711g.cloudfront.net\/uploads\/2019\/12\/Blog-67.png","keywords":["go to market strategy","go to market strategy framework","how to build a go to market strategy","product launch","what is go to market strategy"],"articleSection":["Marketing &amp; Sales","Strategy &amp; Planning"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/creately.com\/blog\/marketing-sales\/go-to-market-strategy-steps\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/creately.com\/blog\/marketing-sales\/go-to-market-strategy-steps\/","url":"https:\/\/creately.com\/blog\/marketing-sales\/go-to-market-strategy-steps\/","name":"How to Build a Winning Go To Market Strategy in 8 Quick Steps","isPartOf":{"@id":"https:\/\/creately.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/creately.com\/blog\/marketing-sales\/go-to-market-strategy-steps\/#primaryimage"},"image":{"@id":"https:\/\/creately.com\/blog\/marketing-sales\/go-to-market-strategy-steps\/#primaryimage"},"thumbnailUrl":"https:\/\/d3n817fwly711g.cloudfront.net\/uploads\/2019\/12\/Blog-67.png","datePublished":"2019-12-04T04:21:05+00:00","dateModified":"2023-01-05T06:37:08+00:00","description":"A quick guide to developing a winning go-to-market strategy. Learn which steps to follow and get access to useful templates that you can use along the way.","breadcrumb":{"@id":"https:\/\/creately.com\/blog\/marketing-sales\/go-to-market-strategy-steps\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/creately.com\/blog\/marketing-sales\/go-to-market-strategy-steps\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/creately.com\/blog\/marketing-sales\/go-to-market-strategy-steps\/#primaryimage","url":"https:\/\/d3n817fwly711g.cloudfront.net\/uploads\/2019\/12\/Blog-67.png","contentUrl":"https:\/\/d3n817fwly711g.cloudfront.net\/uploads\/2019\/12\/Blog-67.png","width":3110,"height":1374,"caption":"Guide to creating an effective go-to market strategy"},{"@type":"BreadcrumbList","@id":"https:\/\/creately.com\/blog\/marketing-sales\/go-to-market-strategy-steps\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/creately.com\/blog\/"},{"@type":"ListItem","position":2,"name":"The Easy Guide to Building an Effective Go-to-Market Strategy"}]},{"@type":"WebSite","@id":"https:\/\/creately.com\/blog\/#website","url":"https:\/\/creately.com\/blog\/","name":"Creately Blog","description":"Latest Product Updates and Tips on Working Visually","publisher":{"@id":"https:\/\/creately.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/creately.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/creately.com\/blog\/#organization","name":"Creately","url":"https:\/\/creately.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/creately.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/d3n817fwly711g.cloudfront.net\/uploads\/2023\/01\/creately-logo-symbol.png","contentUrl":"https:\/\/d3n817fwly711g.cloudfront.net\/uploads\/2023\/01\/creately-logo-symbol.png","width":430,"height":237,"caption":"Creately"},"image":{"@id":"https:\/\/creately.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/creately","https:\/\/x.com\/creately","https:\/\/www.instagram.com\/creately_app\/"]},{"@type":"Person","@id":"https:\/\/creately.com\/blog\/#\/schema\/person\/28418b6a4bfad4765af535837cda356d","name":"Amanda Athuraliya","description":"Amanda Athuraliya is the communication specialist\/content writer at Creately, online diagramming and collaboration tool. She is an avid reader, a budding writer and a passionate researcher who loves to write about all kinds of topics.","sameAs":["https:\/\/x.com\/amyathuraliya"],"url":"https:\/\/creately.com\/blog\/author\/amanda\/"}]}},"_links":{"self":[{"href":"https:\/\/creately.com\/blog\/wp-json\/wp\/v2\/posts\/17426","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/creately.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/creately.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/creately.com\/blog\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/creately.com\/blog\/wp-json\/wp\/v2\/comments?post=17426"}],"version-history":[{"count":12,"href":"https:\/\/creately.com\/blog\/wp-json\/wp\/v2\/posts\/17426\/revisions"}],"predecessor-version":[{"id":29040,"href":"https:\/\/creately.com\/blog\/wp-json\/wp\/v2\/posts\/17426\/revisions\/29040"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/creately.com\/blog\/wp-json\/wp\/v2\/media\/24368"}],"wp:attachment":[{"href":"https:\/\/creately.com\/blog\/wp-json\/wp\/v2\/media?parent=17426"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/creately.com\/blog\/wp-json\/wp\/v2\/categories?post=17426"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/creately.com\/blog\/wp-json\/wp\/v2\/tags?post=17426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}