{"id":16581,"date":"2019-02-01T19:55:37","date_gmt":"2019-02-01T08:55:37","guid":{"rendered":"https:\/\/creately.com\/blog\/?p=16581"},"modified":"2025-01-05T04:55:33","modified_gmt":"2025-01-04T17:55:33","slug":"stakeholder-management-guide","status":"publish","type":"post","link":"https:\/\/creately.com\/blog\/strategy-and-planning\/stakeholder-management-guide\/","title":{"rendered":"The Easy Guide to Stakeholder Management"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>Most projects fail because the interests and the requirements of stakeholders are given zero attention. <\/p>\n\n\n\n<p>While your key stakeholders have the power to make your project fail, you need to have a proper plan in place to identify their needs and communicate and engage with them. <\/p>\n\n\n\n<p>Your stakeholder management plan should be a key element of your project planning efforts. <\/p>\n\n\n\n<p>In this post, we will look into what stakeholder management is and the different stakeholder management process steps. <\/p>\n\n\n\n<p>We have also introduced several visual tools that you can use during each phase along with <a href=\"https:\/\/creately.com\/usage\/stakeholder-register-template\/\">editable stakeholder management templates<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is Stakeholder\nManagement?<\/h2>\n\n\n\n<p>A stakeholder is someone who has an interest in or who is affected by your project and its outcome. <\/p>\n\n\n\n<p>This may include both internal and external entities such as the members of the project team, project sponsors, executives, customers, suppliers, partners and the government. <\/p>\n\n\n\n<p>Stakeholder management is the process of managing the expectations and the requirements of these stakeholders.<\/p>\n\n\n\n<p> It involves <a href=\"https:\/\/creately.com\/usage\/stakeholder-analysis-examples\/\">identifying and analyzing stakeholders <\/a>and systematically planning to communicate and engaging with them. &nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Stakeholder\nManagement Process<\/h2>\n\n\n\n<p>Following are the key steps in stakeholder\nmanagement. Following through with these steps will help you effectively\naddress the requirements of your stakeholders and keep them satisfied. &nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Stakeholder\nIdentification<\/h3>\n\n\n\n<p>First step is to identify stakeholders of your\nproject. You can start by listing down anyone and everyone who is affected by\nthe project. <\/p>\n\n\n\n<p>You don\u2019t need to worry about assigning them a\ncategory yet; simply jot down their name or their company to specify.\nStakeholders who you should take into consideration are those<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Who will be affected (positively and negatively) by  your project <\/li>\n\n\n\n<li>Who has an interest in your project <\/li>\n\n\n\n<li>Who has power over your project <\/li>\n\n\n\n<li>Who wants your project to fail<\/li>\n\n\n\n<li>Who wants your project to be successful<\/li>\n<\/ul>\n\n\n\n<p>A <a href=\"\/lp\/create-mindmaps-online\">mind map<\/a> template like this can help you with listing them down. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/creately.com\/creately-start?tempID=jripkdb23&amp;utm_source=stakeholdermanagement&amp;utm_medium=blog&amp;utm_campaign=diagusage\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"825\" height=\"550\" src=\"https:\/\/d3n817fwly711g.cloudfront.net\/uploads\/2019\/01\/New-Stakeholder-Map-for-Stakeholder-Identification.png\" alt=\"Stakeholder Map for Stakeholder Identification\" class=\"wp-image-16582\" srcset=\"https:\/\/d3n817fwly711g.cloudfront.net\/uploads\/2019\/01\/New-Stakeholder-Map-for-Stakeholder-Identification.png 825w, https:\/\/d3n817fwly711g.cloudfront.net\/uploads\/2019\/01\/New-Stakeholder-Map-for-Stakeholder-Identification-300x200.png 300w\" sizes=\"auto, (max-width: 825px) 100vw, 825px\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/creately.com\/diagram\/example\/jripkdb23\/Stakeholder+Map+for+Stakeholder+Identification?utm_source=stakeholdermanagement&amp;utm_medium=blog&amp;utm_campaign=diagusage\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Stakeholder Map (opens in a new tab)\">Stakeholder Map<\/a> (Click on the  template to edit online) <\/figcaption><\/figure>\n\n\n\n<p>Once you have a full list of stakeholders, it is easier to categorize them. For example, you can group them as External and Internal. You can use a similar stakeholder map like the one above to do this. <br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Stakeholder Analysis<\/h3>\n\n\n\n<p>In this step you will be evaluating the stakeholders in terms of the power and interest they have over your project. By categorizing them thus, you can decide which stakeholders you should spend most and least effort on. <br><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">The Power Interest Grid<\/h4>\n\n\n\n<p>The Power Interest grid is the most widely used technique in <a href=\"https:\/\/creately.com\/usage\/stakeholder-analysis-examples\/\">stakeholder analysis<\/a>. This tool helps you determine <a href=\"https:\/\/creately.com\/diagram\/example\/jyvo8r561\/Power+Interest+Grid+for+Stakeholder+Analysis\">what you will communicate <\/a><g class=\"gr_ gr_4 gr-alert gr_gramm gr_inline_cards gr_run_anim Grammar multiReplace\" id=\"4\" data-gr-id=\"4\"><a href=\"https:\/\/creately.com\/diagram\/example\/jyvo8r561\/Power+Interest+Grid+for+Stakeholder+Analysis\">to<\/a><\/g><a href=\"https:\/\/creately.com\/diagram\/example\/jyvo8r561\/Power+Interest+Grid+for+Stakeholder+Analysis\"> your stakeholders and how often<\/a> you will do so.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/creately.com\/creately-start?tempID=jripkdb22&amp;utm_source=stakeholdermanagement&amp;utm_medium=blog&amp;utm_campaign=diagusage\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"725\" src=\"https:\/\/d3n817fwly711g.cloudfront.net\/uploads\/2019\/01\/New-Power-Interest-Grid-for-Stakeholder-Analysis.png\" alt=\"Power Interest Grid for Stakeholder Analysis\" class=\"wp-image-16583\" srcset=\"https:\/\/d3n817fwly711g.cloudfront.net\/uploads\/2019\/01\/New-Power-Interest-Grid-for-Stakeholder-Analysis.png 770w, https:\/\/d3n817fwly711g.cloudfront.net\/uploads\/2019\/01\/New-Power-Interest-Grid-for-Stakeholder-Analysis-300x282.png 300w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/creately.com\/diagram\/example\/jripkdb22\/Power+Interest+Grid+for+Stakeholder+Analysis?utm_source=stakeholdermanagement&amp;utm_medium=blog&amp;utm_campaign=diagusage\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Power Interest Grid (opens in a new tab)\">Power Interest Grid<\/a> (Click on the template to edit it online) <\/figcaption><\/figure>\n\n\n\n<p><strong>High Power\/ High Interest (Fully Engage) <\/strong><\/p>\n\n\n\n<p>The stakeholders you place on this quadrant are\nthe key players. While you will have to spend the most effort on engaging with\nthem, you should keep them informed at all times. <\/p>\n\n\n\n<p><strong>High Power\/ Low Interest (Keep Satisfied) <\/strong><\/p>\n\n\n\n<p>Make enough effort to keep these stakeholders\nsatisfied. But refrain from going overboard with your communication efforts\nlest you make them bored. <\/p>\n\n\n\n<p><strong>Low Power\/ High Interest ( Keep Informed) <\/strong><\/p>\n\n\n\n<p>Provide adequate information on the project to\nthese people and ensure that they don\u2019t have any issues with the project.<\/p>\n\n\n\n<p><strong>Low Power\/ Low Interest (Minimum Effort) <\/strong><\/p>\n\n\n\n<p>Monitor these stakeholders and their interest in\nthe project and provide them with adequate information without overloading\nthem. &nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Onion Diagram &#8211; Stakeholder Prioritization<\/h4>\n\n\n\n<p>Now that you know where each of your <g class=\"gr_ gr_4 gr-alert gr_gramm gr_inline_cards gr_run_anim Grammar multiReplace\" id=\"4\" data-gr-id=\"4\">stakeholder<\/g> stands, you can use an <a href=\"https:\/\/creately.com\/diagram-community\/popular\/t\/organization-chart\">organizational chart<\/a> or a <a href=\"https:\/\/creately.com\/diagram\/example\/jripkdb21\/Stakeholder%20Onion%20Diagram%20\">stakeholder onion diagram<\/a> like the one below to prioritize your them based on their importance to the project and their hierarchy.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/creately.com\/creately-start?tempID=jripkdb21&amp;utm_source=stakeholdermanagement&amp;utm_medium=blog&amp;utm_campaign=diagusage\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"975\" height=\"865\" src=\"https:\/\/d3n817fwly711g.cloudfront.net\/uploads\/2019\/01\/New-Stakeholder-Onion-Diagram-.png\" alt=\"Stakeholder Onion Diagram\" class=\"wp-image-16584\" srcset=\"https:\/\/d3n817fwly711g.cloudfront.net\/uploads\/2019\/01\/New-Stakeholder-Onion-Diagram-.png 975w, https:\/\/d3n817fwly711g.cloudfront.net\/uploads\/2019\/01\/New-Stakeholder-Onion-Diagram--300x266.png 300w\" sizes=\"auto, (max-width: 975px) 100vw, 975px\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/creately.com\/diagram\/example\/jripkdb21\/Stakeholder+Onion+Diagram+?utm_source=stakeholdermanagement&amp;utm_medium=blog&amp;utm_campaign=diagusage\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Stakeholder Onion Diagram (opens in a new tab)\">Stakeholder Onion Diagram<\/a> (Click on the template to edit it online) <\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Stakeholder SWOT\nAnalysis <\/h4>\n\n\n\n<p>Another great tool to analyze the importance of your stakeholders and prioritize them is the <a href=\"\/lp\/swot-analysis-tool-online\">SWOT analysis<\/a>. <\/p>\n\n\n\n<p>With it <a href=\"https:\/\/creately.com\/lp\/swot-analysis-tool-online\/\">you can evaluate your stakeholders<\/a> based on their strengths and weaknesses, threats they pose to your project and the opportunities they can bring to successfully complete the project. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/creately.com\/creately-start?tempID=jripkdb24&amp;utm_source=stakeholdermanagement&amp;utm_medium=blog&amp;utm_campaign=diagusage\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"810\" height=\"500\" src=\"https:\/\/d3n817fwly711g.cloudfront.net\/uploads\/2019\/01\/New-SWOT-Analysis-for-Stakeholder.png\" alt=\"SWOT Analysis for Stakeholder\" class=\"wp-image-16585\" srcset=\"https:\/\/d3n817fwly711g.cloudfront.net\/uploads\/2019\/01\/New-SWOT-Analysis-for-Stakeholder.png 810w, https:\/\/d3n817fwly711g.cloudfront.net\/uploads\/2019\/01\/New-SWOT-Analysis-for-Stakeholder-300x185.png 300w\" sizes=\"auto, (max-width: 810px) 100vw, 810px\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/creately.com\/diagram\/example\/jripkdb24\/SWOT+Analysis+for+Stakeholder?utm_source=stakeholdermanagement&amp;utm_medium=blog&amp;utm_campaign=diagusage\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"SWOT Analysis for Stakeholder (opens in a new tab)\">SWOT Analysis for Stakeholder<\/a> (Click on the template to edit it online) <\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Stakeholder\nPlanning<\/h3>\n\n\n\n<p>Now that you have an idea about how and how\noften you should communicate and engage with your stakeholders, it\u2019s time to\ncreate a plan to deliver the right message to the right stakeholder in a timely\nmanner. <\/p>\n\n\n\n<p>Before you go about creating your communication plan, you should have a <a href=\"https:\/\/creately.com\/diagram\/example\/jripkdb25\/Stakeholder%20Profile\">stakeholder profile<\/a> by hand. <\/p>\n\n\n\n<p>These profiles (you should have one for each category of stakeholders) should list their needs, interests, goals, responsibilities, level of power and interest, communication channels etc.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/creately.com\/creately-start?tempID=jripkdb25&amp;utm_source=stakeholdermanagement&amp;utm_medium=blog&amp;utm_campaign=diagusage\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"735\" src=\"https:\/\/d3n817fwly711g.cloudfront.net\/uploads\/2019\/01\/New-Stakeholder-Profile.png\" alt=\"Stakeholder Profile Template\" class=\"wp-image-16586\" srcset=\"https:\/\/d3n817fwly711g.cloudfront.net\/uploads\/2019\/01\/New-Stakeholder-Profile.png 750w, https:\/\/d3n817fwly711g.cloudfront.net\/uploads\/2019\/01\/New-Stakeholder-Profile-300x294.png 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/creately.com\/diagram\/example\/jripkdb25\/Stakeholder+Profile?utm_source=stakeholdermanagement&amp;utm_medium=blog&amp;utm_campaign=diagusage\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Stakeholder Profile (opens in a new tab)\">Stakeholder Profile<\/a> (Click on the template to edit it online) <\/figcaption><\/figure>\n\n\n\n<p>Then you can develop a <a href=\"https:\/\/creately.com\/blog\/diagrams\/communications-plan-template\/\">communication plan<\/a> for each stakeholder profile. The plan should specify information such as <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The type of information that should be communicated (the key message) <\/li>\n\n\n\n<li>The engagement approach<\/li>\n\n\n\n<li>The communication channels (eg: emails, newsletters, video calls etc.) <\/li>\n\n\n\n<li>Frequency of engagement and the phase of the project <\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Stakeholder\nEngagement <\/h3>\n\n\n\n<p>This is where you execute your communication\nplan that you have created. <\/p>\n\n\n\n<p>While actively engaging with the stakeholders, you need to constantly monitor them to identify whether they may have issues with any development of the project. <\/p>\n\n\n\n<p>Take necessary action to address them in order to get their continuous support. <\/p>\n\n\n\n<p>Also be careful to select a suitable engagement\napproach based on the type of stakeholder. For example, you can use costly\napproaches like face-to-face meetings, extensive consultations etc. with the\nstakeholders who has high power and high interest (the key players) in your\nproject. <\/p>\n\n\n\n<p>Reserve the less expensive methods such as\nnewsletter and emails for those who you should put minimum effort on. &nbsp;<\/p>\n\n\n\n<p>Then measure the effectiveness of your <a href=\"https:\/\/creately.com\/usage\/stakeholder-engagement-plan\/\">stakeholder engagement strategy<\/a> and apply necessary adjustments to improve it as needed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Any More Tips on Stakeholder Management? <\/strong><\/h3>\n\n\n\n<p>On top of your list or not, every stakeholder in your project needs to be managed and engaged with. Keeping them satisfied is the key to a <a href=\"https:\/\/creately.com\/blog\/why-projects-succeed\/\">successful project<\/a>. <\/p>\n\n\n\n<p>In this post we have covered how exactly you\nshould go about identifying and analyzing stakeholders and creating an\neffective plan for engaging with them. <\/p>\n\n\n\n<p>Also refer to our post on <a href=\"https:\/\/creately.com\/blog\/diagrams\/client-communication-strategy\/\">mapping a client communication plan<\/a> to learn in detail how to create a successful communication plan for your stakeholders. <\/p>\n\n\n\n<p><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most projects fail because the interests and the requirements of stakeholders are given zero attention. While your key stakeholders have the power to make your project fail, you need to have a proper plan in place to identify their needs&#8230;<span class=\"continue-reading\"> <a href=\"https:\/\/creately.com\/blog\/strategy-and-planning\/stakeholder-management-guide\/\">Read More<\/a><\/span><\/p>\n","protected":false},"author":24,"featured_media":28697,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9264,9272,866,9285],"tags":[991,1139,1138,1141,1142,1140],"class_list":["post-16581","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-sales","category-product-management","category-project-management","category-strategy-and-planning","tag-stakeholder-analysis","tag-stakeholder-engagement","tag-stakeholder-management","tag-stakeholder-management-plan","tag-stakeholder-management-process","tag-what-is-stakeholder-management"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is Stakeholder Management? | A Step-by-Step Guide<\/title>\n<meta name=\"description\" content=\"Comprehensive guide on stakeholder management. Learn the basics of stakeholder management, stake stakeholder analysis, stakholder engagement and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/creately.com\/blog\/strategy-and-planning\/stakeholder-management-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Stakeholder Management? | A Step-by-Step Guide\" \/>\n<meta property=\"og:description\" content=\"Comprehensive guide on stakeholder management. 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