{"id":15802,"date":"2018-07-13T20:31:50","date_gmt":"2018-07-13T09:31:50","guid":{"rendered":"https:\/\/creately.com\/blog\/?p=15802"},"modified":"2025-01-05T05:37:32","modified_gmt":"2025-01-04T18:37:32","slug":"the-ultimate-list-of-marketing-strategy-tools","status":"publish","type":"post","link":"https:\/\/creately.com\/blog\/diagrams\/the-ultimate-list-of-marketing-strategy-tools\/","title":{"rendered":"The Ultimate List of Marketing Strategy Planning Tools | 14 Editable Templates"},"content":{"rendered":"
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If you don\u2019t have a clear marketing strategy or is planning to change your strategy, the list of strategic planning tools below will help you narrow in on the most important decisions in a coherent manner so that your resulting plan is high-impact, well defined and realistic.<\/p>\n

Defining your marketing strategy has multiple stages. We\u2019ve grouped some of the most useful marketing strategy tools for each focus area for easy reference.<\/p>\n

List of Marketing Strategy Planning Tools<\/h2>\n

1. Define Company Mission and Objectives<\/p>\n

a. Business Model Canvas<\/a><\/p>\n

2. Analyze Current Position<\/p>\n

a. SWOT Analysis<\/a><\/p>\n

b. Porter\u2019s 5 Forces Analysis<\/a><\/p>\n

c. Customer Journey Map<\/a><\/p>\n

d. Perceptual Map \/ Positioning Maps<\/a><\/p>\n

e. BCG Matrix<\/a><\/p>\n

f. Market Segmentation Chart<\/a><\/p>\n

3. Define marketing strategies<\/p>\n

a. Segment Attractiveness and Resource Strength Framework by Hooley<\/a><\/p>\n

b. Ansoff Matrix<\/a><\/p>\n

c. Brand Identity Prism<\/a><\/p>\n

d. Customer \/ Strategy \/ Resource Matrix by Hooley<\/a><\/p>\n

e. Keller\u2019s Brand Equity Pyramid<\/a><\/p>\n

4.\u00a0Implement and Control Marketing Execution<\/p>\n

a. Marketing Data Dashboard<\/a><\/p>\n

b. Balanced Scorecard<\/a><\/p>\n

<\/a>Objectives: Business Model Canvas<\/h3>\n

The business model canvas<\/a> is a one-page document that lets you work through the fundamentals of your business ideas in a single snapshot. Populating this upfront will outline all relevant aspects that one will need to consider when defining a marketing strategy. Click on the following template to edit it online.<\/p>\n

\"Business<\/a>

Business Model Canvas<\/a> (Click the image to edit online)<\/p><\/div>\n

<\/a>Analyze: SWOT Analysis<\/h3>\n

SWOT<\/a> can help you analyze your business from a strategic perspective. It will help you identify how to capitalize on your opportunities using your strengths and how to avoid the threats and eliminate weaknesses.<\/p>\n

What is it<\/h4>\n

SWOT is an effective business planning tool used in businesses to form strategies. It helps analyze internal factors (Strengths & Weaknesses) that affect and external factors (Opportunities & Threats) that may have an effect on an organization.<\/p>\n

How to use it<\/h4>\n

Check out this SWOT analysis tutorial<\/a> to learn how to use it in strategic marketing planning<\/p>\n

\"SWOT<\/a>

SWOT Analysis Template<\/a> (Click on image to edit online)<\/p><\/div>\n

<\/a>Analyze: Porter\u2019s Five Forces Analysis<\/h3>\n

Porter\u2019s five forces analysis has proven a useful\u00a0strategic planning tool<\/a> in both business and market-based planning, especially when it comes to understanding the level of competitive intensity within the industry.<\/p>\n

What is it<\/h4>\n

The Porter\u2019s five forces analysis assesses levels of profitability, opportunity, and risk based on 5 key factors in an industry.<\/p>\n