{"id":13522,"date":"2016-08-31T18:45:51","date_gmt":"2016-08-31T07:45:51","guid":{"rendered":"https:\/\/creately.com\/blog\/?p=13522"},"modified":"2023-06-06T18:32:35","modified_gmt":"2023-06-06T07:32:35","slug":"psychological-marketing-tactics","status":"publish","type":"post","link":"https:\/\/creately.com\/blog\/marketing\/psychological-marketing-tactics\/","title":{"rendered":"6 Proven-Effective Psychological Marketing Tactics"},"content":{"rendered":"
<\/div>

\"Psychological<\/p>\n

There\u2019s no easy way out of marketing a product<\/a> and making sure that it aces the competition. It all has its process. The tricky thing is, this process has already been repeated over and over again by different industries. Yet not everyone gets the response they hope for from their audience.<\/p>\n

Over the years, marketing experts have experimented on strategies and approaches to understand the behavior of various groups of people, even to the extent of conducting year-long researches just to come up with a detailed, accurate result.<\/p>\n

The combined efforts of these experts soon shed some light to the secrets behind some of the most successful brands around the world. Time has proven that certain psychological principles have backed the most successful marketing strategies <\/a>of all times. Below are 6 interesting ones that have dominated and shaped modern advertising and promotion as it is.<\/p>\n

Concept of Reciprocity<\/h3>\n

\u2018If you give something, you can expect something to be given back.\u2019<\/em><\/strong><\/p>\n

It doesn\u2019t work at all times, but mainstream customer behavior displays a pattern that when they receive something, they\u2019ll most likely give something back by purchasing your goods. This usually applies to businesses giving gift certificates and other privileges to their customers.<\/p>\n

Example: Spotify Premium FREE trial<\/p>\n

Social Proof<\/h3>\n

\u2018Oh, they have one! I should get one too!\u2019<\/em><\/strong><\/p>\n

This comes from the psychological need of a person to conform. We need to feel like we belong. To a lot of buyers, this means getting those cool items their friends or neighbors have as a sort of proof that they belong to their specific circle.<\/p>\n

Example: Star rating mechanism of Google Play Store<\/p>\n

Decoy effect<\/h3>\n

\u2018I\u2019ll get this bundled package because it\u2019s cheaper.\u2019<\/em><\/strong><\/p>\n

Have you ever encountered several offers about the same product that always ends up with the bundled package as the best choice? Let\u2019s put it this way. For instance, there\u2019s a hotel promo. One package allows you to stay for one night at a lower cost. The second one has an add-on service which is free access to their exclusive casino.<\/p>\n

Then there\u2019s the third package that allows you to stay for a night, play the casino and enjoy unlimited buffet at a similar price with the second deal.  Of course, the third one\u2019s the best, right? After all, you get to enjoy more.<\/p>\n

At the end of the day however, it\u2019s all just a marketing ploy to sell more.<\/p>\n

Example: The New York Times subscription options<\/p>\n

Scarcity<\/h3>\n

\u2018It\u2019s a limited edition! I should hurry and buy one!\u2019<\/em><\/strong><\/p>\n

Many marketers are awed by how customers jump onto a specific offer just because it\u2019s a \u2018limited edition.\u2019 <\/em>Regardless of whether or not they personally need the product, as long as there\u2019s a huge opportunity to own something unique and special, people tend to get their hands on it no matter what.<\/p>\n

The basic premise is this: The scarcer an item is the more valuable it becomes.<\/em><\/p>\n

Example: Apple\u2019s limited edition product releases<\/p>\n

Anchoring<\/h3>\n

\u2018It\u2019s a mega sale!\u2019<\/em><\/strong><\/p>\n

Sales are amazing because most of the time it gets people running out of their homes and work for an instant shopping spree. In application, this principle happens when you place the original price of an item at one side, and then crash it out to favor its new \u2018low price\u2019 offer.<\/p>\n

Customers who see the big price difference will automatically think that yes, they\u2019ll need to get this one because it saves them more money.<\/p>\n

Example: FILA and their 50 % discount across all items<\/p>\n

Baader-Meinhof Phenomenon<\/h3>\n

\u2018This product is everywhere. It must be awesome. I should buy one.\u2019 <\/em><\/strong><\/p>\n

It\u2019s otherwise termed as the \u2018frequency illusion\u2019 principle wherein one thing that has just been brought to your attention starts to appear anywhere. For example, you might have seen a new shampoo advertisement on TV. From there you start seeing huge billboard ads, posters, brochures and basically any form of promotion that talks about that one shampoo.<\/p>\n

Then you start believing that yes, it must be a really good shampoo. In reality though, most of these things are already present even before you became aware of it. But your selective memory doesn\u2019t deal with it not until you put your attention to that one TV ad.<\/p>\n

Example: Niantic Labs and their promotion of Pokemon Go across all media platforms<\/p>\n

While these 6 principles have worked wonders on some popular brands like Apple and McDonald\u2019s, it doesn\u2019t guarantee total success to all.<\/p>\n

Marketers will have to study their audience, work on creating a solid approach to use these principles, and continually listen to the changes happening in the advertising arena. It\u2019s a continuous process, and businesses have to deal with it.<\/p>\n

 <\/p>\n

Author Bio:<\/strong><\/p>\n

Christine de Guzman is a freelance writer for Optimind Digital<\/a>, a digital marketing agency Manila that provides digital marketing services. She writes articles with different topics like technology and SEO. Aside from writing, she also enjoy traveling out of town with her family and friends.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

There\u2019s no easy way out of marketing a product and making sure that it aces the competition. It all has its process. The tricky thing is, this process has already been repeated over and over again by different industries. Yet… Read More<\/a><\/span><\/p>\n","protected":false},"author":16,"featured_media":13523,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[684,761,762],"class_list":["post-13522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-marketing","tag-marketing-tactics","tag-psychological-marketing"],"yoast_head":"\n6 Proven-Effective Psychological Marketing Tactics - Creately Blog<\/title>\n<meta name=\"description\" content=\"Marketing a product and ensuring that it aces competition is not easy. 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