{"id":13211,"date":"2016-05-16T18:18:39","date_gmt":"2016-05-16T07:18:39","guid":{"rendered":"https:\/\/creately.com\/blog\/?p=13211"},"modified":"2023-06-07T18:45:24","modified_gmt":"2023-06-07T07:45:24","slug":"goodbye-cv-hello-personal-branding","status":"publish","type":"post","link":"https:\/\/creately.com\/blog\/hr-planning\/goodbye-cv-hello-personal-branding\/","title":{"rendered":"Goodbye CV \u2013 Hello Personal Branding!"},"content":{"rendered":"
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\"Conduct<\/p>\n

What\u2019s the best way to present yourself when you\u2019re looking for a job? How do you get noticed in today\u2019s fast paced business world?<\/p>\n

Once upon a time, it was easy. You would spend a few hours crafting a convincing CV and covering letter to wow your potential employer with, hoping to get invited for an interview and a chance to really sell yourself in person.<\/p>\n

My, how times have changed.<\/p>\n

These days, a potential employer is more than likely to run your name through Google, LinkedIn, Facebook, Twitter, Instagram and any other relevant online platform. You\u2019d be surprised (shocked perhaps?) at how easy it is to piece together a pretty accurate picture of someone with nothing other than a bit of internet research. Have a go at Googling your own name and see what comes up.<\/p>\n

A CV is all very well, but it is, by definition, a fact based historical document. The information contained in it, is simply no longer a sufficient basis for assessment; it doesn\u2019t paint the whole picture. To use hackneyed management speak, it talks the talk but doesn\u2019t walk the walk.<\/p>\n

In our digital, interactive multimedia driven times, the concept of a traditional CV is dated and clumsy; there are far more effective ways to showcase your talents and convince a potential employer that you\u2019re perfect for the job. But in order to succeed, you need to be clear about two important things first.<\/p>\n

Who are you?<\/h3>\n

There\u2019s been much talk in recent years about personal branding \u2013 not just for celebrities and high profile professionals, but also for everyone who cares about their professional image. It\u2019s about authenticity and how you present yourself to the world, taking a 360 degree view that goes far beyond the basic realm of the CV.<\/p>\n

It\u2019s worth asking yourself a few key questions to see how you can define your own \u2018personal brand\u2019 and use it to your advantage.<\/p>\n