{"id":12701,"date":"2016-03-09T22:15:15","date_gmt":"2016-03-09T11:15:15","guid":{"rendered":"https:\/\/creately.com\/blog\/?p=12701"},"modified":"2023-07-25T22:56:16","modified_gmt":"2023-07-25T11:56:16","slug":"3-ways-to-turn-your-website-into-an-automated-revenue-machine","status":"publish","type":"post","link":"https:\/\/creately.com\/blog\/marketing\/3-ways-to-turn-your-website-into-an-automated-revenue-machine\/","title":{"rendered":"3 Ways to Turn Your Website into an Automated Revenue Machine"},"content":{"rendered":"
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There is no doubt that one of the most challenging aspects of business for any startup or entrepreneur is growth. You can have the most amazing product or service in the world, but if you can\u2019t drive exposure to it, you\u2019ll never grow your company.<\/p>\n

For many, much of the marketing of their business is directed at their website. This is why automating your website to be a constant source of leads and\/or sales is a focus that every small business should invest in.<\/p>\n

Let\u2019s look at three ways you can turn your website into a growth engine along with some great examples that you can emulate.<\/p>\n

What is Website Marketing Automation?<\/strong><\/h3>\n

Before setting up your website to automate certain tasks, it pays to know what website marketing automation is. Marketing automation refers to setting up software and funnels that allow companies to capture leads, nurture them, and turn prospects into paying customers.<\/p>\n

Automating your website to accomplish these goals will involve some investment in software, but it is an investment that can be easily justified by the returns you\u2019ll gain once it is all setup.<\/p>\n

Now that we understand what marketing automation is, let\u2019s look at three examples.<\/p>\n

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  1. \n

    Implement lead capture popups that provide value in exchange for an email address<\/strong><\/h3>\n<\/li>\n<\/ol>\n

    Capturing the email of your website visitors is a marketing asset that can\u2019t be overlooked. In fact, using an email for marketing purposes yields an ROI of 4,300 percent<\/a> for businesses in the U.S.<\/p>\n

    However, website visitors won\u2019t generally provide their email address without receiving something of value in return. Think of the email subscriptions you have signed up for; it\u2019s likely that you did so because the brands offered some kind of coupon, savings, amazing offer or some other incentive that you deemed worthy of in exchange for your email.<\/p>\n

    On my website, Fitness Mentors, I use an automated popup (using software from Thrive Themes) that incentivizes visitors to get a free guide in exchange for their email (see image below). A secondary part of this automation is retaining the email within my email client (I use Aweber but other services like MailChimp, Constant Contact or Emma also work well), and the third part is automatically sending the visitor to the page where the guide we advertised in the popup can be found.<\/p>\n

    \"1.<\/a><\/p>\n

    At this point my website has done a few things effectively:<\/p>\n