{"id":12626,"date":"2016-02-26T22:02:41","date_gmt":"2016-02-26T11:02:41","guid":{"rendered":"https:\/\/creately.com\/blog\/?p=12626"},"modified":"2026-03-10T15:52:13","modified_gmt":"2026-03-10T04:52:13","slug":"5-useful-video-marketing-tips-for-startups-in-2016","status":"publish","type":"post","link":"https:\/\/creately.com\/blog\/marketing\/5-useful-video-marketing-tips-for-startups-in-2016\/","title":{"rendered":"5 Useful Video Marketing Tips for Startups"},"content":{"rendered":"
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Online marketing is more complex than what it used to be a few years back. More and more companies are starting to use the Internet as a powerful marketing weapon, and customers are overwhelmed by tons of different ads each time they set foot online. Marketers are changing their focus on videos, as text and images just won\u2019t cut it anymore.<\/p>\n

As a startup, it is very important that you create a solid marketing plan. I will go as far as to say that your success will depend on the marketing approach you choose to follow. In this article, I\u2019ll try to make it as clear as possible why video marketing is the most effective way to build a reputation online and stand out from the crowd.<\/p>\n

Why Video Marketing?<\/h3>\n

In times when the customer\u2019s attention span is very low, videos are the ideal medium to provide engaging and informative content in a short amount of time. Because of this, videos have a higher conversion rate than text. This is the main reason why online video is revolutionizing content marketing<\/a> and the way companies communicate with their customers.<\/p>\n

You all know the saying \u201cA picture is worth a thousand words.\u201d Well, do you know how many words a\u00a0one-minute video is worth? According to Dr. James McQuivey, it\u2019s worth 1.8 million words!<\/p>\n

In 2016, videos will account for 55% of the total consumer Internet traffic<\/a> \u2013 which means video views will jump so high that it would be inevitable to start using them as part of your marketing activities. A few months back, Facebook announced that 8 billion videos are displayed each day on the platform. Just imagine the video outreach potential,\u00a0if we add websites like\u00a0YouTube (which boasts 1.9 billion monthly visitors)<\/a>, Twitter and Instagram to the equation.<\/p>\n

5 Video Marketing Tips for Startups<\/h3>\n

As a startup owner<\/a>, you can\u2019t possibly have the resources to compete with large companies with even larger budgets for online marketing. But let\u2019s get clear on something; you don\u2019t need expensive equipment and a team of professionals to create a good video. Be original and use your creativity \u2013 you\u2019ll do just fine. Below, I present some great tips on how to make the best of your videos.<\/p>\n

1. Set the budget and define goals<\/h3>\n

The first step is to define how much you\u2019re prepared to spend on the video. Ask yourself these questions:<\/p>\n