{"id":12127,"date":"2015-03-03T17:27:23","date_gmt":"2015-03-03T06:27:23","guid":{"rendered":"https:\/\/creately.com\/blog\/?p=12127"},"modified":"2023-06-05T18:06:41","modified_gmt":"2023-06-05T07:06:41","slug":"user-experience-website-builder","status":"publish","type":"post","link":"https:\/\/creately.com\/blog\/software-teams\/user-experience-website-builder\/","title":{"rendered":"Achieving User Experience in Website Builders"},"content":{"rendered":"
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You might have a stunning looking website, but if the user experience is poor then you end up with an unhappy visitor. And you have a very slim chance of turning an unhappy\u00a0visitor into an customer or an subscriber.<\/p>\n

With a professionally developed website costing thousands of dollars<\/a> some businesses, especially small businesses are choosing to use website builders to build their websites. You get access to professionally designed templates, simple editor to quickly change elements of your site and in most cases hosting as well. If you’re a non techie looking to build a website this will look like a god send.<\/p>\n

As mentioned above looks are not everything. Providing a good user experience is also\u00a0critical to your success.\u00a0The exact definition of user experience varies<\/a> from person to person. Listed below are few common things that can be achieved by almost anyone.<\/p>\n

\"Factors<\/a>

Important factors that affect user experience<\/p><\/div>\n

Useful Content<\/h3>\n

This sounds like common sense but you’ll be surprised at the number of website that host useless copied content from all over the web.\u00a0Whether you hire a professional or build the website by yourself this is something totally under your control.<\/p>\n

One thing to look for is whether your website builder allows embedding of rich content like videos, slideshows etc which can add value to users. All but the very basic website builders allow this so you shouldn’t have too much to worry about.<\/p>\n

Pleasant Look<\/h3>\n

You might have the best content but if you’re website isn’t appealing to the user then chances are they won’t come back to your website. It is worth noting that people remember how they felt about a website more than what they gained from that website. This is one area where the power of your website builders can have a direct impact.<\/p>\n

Website building services usually have two approaches to this. One is the structured approach where\u00a0they provide you with the basic structure of the website and allow you to change the elements of the structure. Website builders like IM Creator<\/a>\u00a0takes a different approach by providing you with a drag and drop interface to create a website from scratch.<\/p>\n

Whatever the approach to immediately start working on the builder is probably not a wise choice. This way you can get distracted by the various features and spend time experimenting with them.<\/p>\n

A better approach is to create a wire-frame<\/a> or a mock-up and then build your site\u00a0according to the mock-up. This way you already know how the website should look like and spend the time actually using the features to your advantage.<\/p>\n

There are many ways to achieve a pleasant look. A good color combination<\/a>, quality images that are relevant to your business,\u00a0good typography<\/a> and a whole lot more.<\/p>\n

A good website builder will allow you to easily style different elements by adding colors and shades. Similarly it should support different font types and various font sizes to support your design demands.<\/p>\n

Easy Navigation<\/h3>\n

It should be simple to navigate your site and find the relevant information.\u00a0There are many\u00a0things you can do to simplify and\u00a0improve navigation but here are some basic ones.<\/p>\n