{"id":10273,"date":"2013-04-23T23:58:30","date_gmt":"2013-04-23T12:58:30","guid":{"rendered":"https:\/\/creately.com\/blog\/?p=10273"},"modified":"2024-11-07T20:36:10","modified_gmt":"2024-11-07T09:36:10","slug":"4-components-effective-infographics","status":"publish","type":"post","link":"https:\/\/creately.com\/blog\/diagrams\/4-components-effective-infographics\/","title":{"rendered":"4 Components in Effective Infographic"},"content":{"rendered":"
<\/div>

If\u00a0you’ve\u00a0been on Facebook, Twitter, or any number of blogs in the last year or so, you may have come across a trend of visual articles called infographics. Popular because they make a bigger, visual impact on readers, infographics are everywhere. Readers tend to pay more attention and hold information longer when you pair it with these eye catching graphics.<\/p>\n

But not all infographics are created equal. Effective infographics have many common characteristics. Here are four components that will increase the effectiveness of your future infographics.<\/p>\n

A Visual Story<\/h3>\n

An infographic is a visual version of a blog post or article. Just as you\u2019re telling a complete story with a article, your infographic has to have a start, middle, and finish. There also has to be a \u201cso-what\u201d–an overreaching point to the whole thing. Why should the reader care about what they just read?<\/p>\n

One way to make sure your infographic accomplishes this is to start with a written outline before you even consider the graphics. Give it the same test you\u2019d give a blog post or an article. Does it make a point? Does it include supporting facts? Does it follow a logical sequence of information? Remember that the graphics should enhance the story, not substitute for missing pieces of it.<\/p>\n

Example:\u00a0<\/em>10 Most Mysterious Airplane Crashes From the History<\/em><\/a><\/p>\n

Maximum Shareability<\/h3>\n

If you release an infographic into the world and no one shares it, does it make a sound? Of course not. The entire point of creating these visual articles is to have them shared via social media networks and blogs. You\u2019re looking for your information to be shared with a link back to your website.<\/p>\n

Provide readers with the tools they need to easily share your infographic. Give them the embed code for your image so they can post it on their blogs. Add social media sharing buttons to your page to make sharing to Facebook, Twitter, and Google Plus a one click action. Finally, ask and you shall receive. Add a line to the end of the article asking your readers to share the image with anyone they feel would be interested. You can even email complementary websites and blogs with your infographic and ask them to share if they feel their audience would enjoy it.<\/p>\n

\"Effective<\/a>

Few things must come together to make an effective infographic<\/p><\/div>\n

Verifiable Facts<\/h3>\n

Early 2013 saw a rash of infographics with facts that later turned out to be not true<\/a>. In their rush to create something that would go viral, some internet marketers put out infographics without fact checking the statements they were making. Minor\u00a0backlash<\/a> ensued, making media outlets a little more critical of the infographics coming their way.<\/p>\n

No matter how visually beautiful your infographic is, it must be supported by verifiable facts. In fact, it\u2019s always a good idea to cite your sources. You can do so by putting an asterisk next to anything you have a citation for and adding the source at the bottom of the infographic. It will show your readers and publications that want to share your creation just how serious you are about presenting a truthful infographic.<\/p>\n

Solving a Problem<\/h3>\n

Infographics for fun are nice. There are plenty of organizations that want to create an infographic<\/a> because they are trendy. But if your infographic doesn\u2019t solve a problem for the reader, its chances of being effective are low. Ask yourself what the reader gets out of the deal. Are you answering a question she might have? Did you bring to light an issue she might have overlooked? Are you helping her make a decision or showing her how to complete an action? If you can\u2019t come up with anything, go back to the infographic drawing board.<\/p>\n

Bio: Brian Lakeman is blogger and Brand Manager for Activ8me fibre broadband<\/a>. He enjoys writing about technical topics that relate to internet users.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

If\u00a0you’ve\u00a0been on Facebook, Twitter, or any number of blogs in the last year or so, you may have come across a trend of visual articles called infographics. Popular because they make a bigger, visual impact on readers, infographics are everywhere…. Read More<\/a><\/span><\/p>\n","protected":false},"author":16,"featured_media":9823,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[366,364,415],"class_list":["post-10273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diagrams","tag-info-graphics","tag-infographics","tag-visual-stories"],"yoast_head":"\n4 Components in Effective Infographic - Creately Blog<\/title>\n<meta name=\"description\" content=\"Want to create an infographic shared by millions? Check the article to find out 4 must have's in effective infographics and about visual storytelling\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/creately.com\/blog\/diagrams\/4-components-effective-infographics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 Components in Effective Infographic - Creately Blog\" \/>\n<meta property=\"og:description\" content=\"Want to create an infographic shared by millions? Check the article to find out 4 must have's in effective infographics and about visual storytelling\" \/>\n<meta property=\"og:url\" content=\"https:\/\/creately.com\/blog\/diagrams\/4-components-effective-infographics\/\" \/>\n<meta property=\"og:site_name\" content=\"Creately Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creately\" \/>\n<meta property=\"article:published_time\" content=\"2013-04-23T12:58:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-07T09:36:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d3n817fwly711g.cloudfront.net\/uploads\/2012\/11\/State-Death-Toll.png\" \/>\n\t<meta property=\"og:image:width\" content=\"597\" \/>\n\t<meta property=\"og:image:height\" content=\"568\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Guest Author\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guest Author\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/creately.com\/blog\/diagrams\/4-components-effective-infographics\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/creately.com\/blog\/diagrams\/4-components-effective-infographics\/\"},\"author\":{\"name\":\"Guest Author\",\"@id\":\"https:\/\/creately.com\/blog\/#\/schema\/person\/441ac8b520a66f2dc4e83b22d058caba\"},\"headline\":\"4 Components in Effective Infographic\",\"datePublished\":\"2013-04-23T12:58:30+00:00\",\"dateModified\":\"2024-11-07T09:36:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/creately.com\/blog\/diagrams\/4-components-effective-infographics\/\"},\"wordCount\":664,\"commentCount\":8,\"publisher\":{\"@id\":\"https:\/\/creately.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/creately.com\/blog\/diagrams\/4-components-effective-infographics\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d3n817fwly711g.cloudfront.net\/uploads\/2012\/11\/State-Death-Toll.png\",\"keywords\":[\"info-graphics\",\"infographics\",\"visual stories\"],\"articleSection\":[\"Diagrams\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/creately.com\/blog\/diagrams\/4-components-effective-infographics\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/creately.com\/blog\/diagrams\/4-components-effective-infographics\/\",\"url\":\"https:\/\/creately.com\/blog\/diagrams\/4-components-effective-infographics\/\",\"name\":\"4 Components in Effective Infographic - Creately Blog\",\"isPartOf\":{\"@id\":\"https:\/\/creately.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/creately.com\/blog\/diagrams\/4-components-effective-infographics\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/creately.com\/blog\/diagrams\/4-components-effective-infographics\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d3n817fwly711g.cloudfront.net\/uploads\/2012\/11\/State-Death-Toll.png\",\"datePublished\":\"2013-04-23T12:58:30+00:00\",\"dateModified\":\"2024-11-07T09:36:10+00:00\",\"description\":\"Want to create an infographic shared by millions? Check the article to find out 4 must have's in effective infographics and about visual storytelling\",\"breadcrumb\":{\"@id\":\"https:\/\/creately.com\/blog\/diagrams\/4-components-effective-infographics\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/creately.com\/blog\/diagrams\/4-components-effective-infographics\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/creately.com\/blog\/diagrams\/4-components-effective-infographics\/#primaryimage\",\"url\":\"https:\/\/d3n817fwly711g.cloudfront.net\/uploads\/2012\/11\/State-Death-Toll.png\",\"contentUrl\":\"https:\/\/d3n817fwly711g.cloudfront.net\/uploads\/2012\/11\/State-Death-Toll.png\",\"width\":597,\"height\":568,\"caption\":\"Few things must come together to make an effective infographic\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/creately.com\/blog\/diagrams\/4-components-effective-infographics\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/creately.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"4 Components in Effective Infographic\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/creately.com\/blog\/#website\",\"url\":\"https:\/\/creately.com\/blog\/\",\"name\":\"Creately Blog\",\"description\":\"Latest Product Updates and Tips on Working Visually\",\"publisher\":{\"@id\":\"https:\/\/creately.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/creately.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/creately.com\/blog\/#organization\",\"name\":\"Creately\",\"url\":\"https:\/\/creately.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/creately.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/d3n817fwly711g.cloudfront.net\/uploads\/2023\/01\/creately-logo-symbol.png\",\"contentUrl\":\"https:\/\/d3n817fwly711g.cloudfront.net\/uploads\/2023\/01\/creately-logo-symbol.png\",\"width\":430,\"height\":237,\"caption\":\"Creately\"},\"image\":{\"@id\":\"https:\/\/creately.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/creately\",\"https:\/\/x.com\/creately\",\"https:\/\/www.instagram.com\/creately_app\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/creately.com\/blog\/#\/schema\/person\/441ac8b520a66f2dc4e83b22d058caba\",\"name\":\"Guest Author\",\"description\":\"These are awesome guest posts contributed by our users and technology enthusiasts. Do you have something interesting to share? Want to get exposed to a massive tech audience? Check out our Guest Posting Guidelines to how to proceed.\",\"sameAs\":[\"https:\/\/creately.com\",\"https:\/\/x.com\/http:\/\/twitter.com\/creately\"],\"url\":\"https:\/\/creately.com\/blog\/author\/guest-author\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"4 Components in Effective Infographic - Creately Blog","description":"Want to create an infographic shared by millions? Check the article to find out 4 must have's in effective infographics and about visual storytelling","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/creately.com\/blog\/diagrams\/4-components-effective-infographics\/","og_locale":"en_US","og_type":"article","og_title":"4 Components in Effective Infographic - Creately Blog","og_description":"Want to create an infographic shared by millions? Check the article to find out 4 must have's in effective infographics and about visual storytelling","og_url":"https:\/\/creately.com\/blog\/diagrams\/4-components-effective-infographics\/","og_site_name":"Creately Blog","article_publisher":"https:\/\/www.facebook.com\/creately","article_published_time":"2013-04-23T12:58:30+00:00","article_modified_time":"2024-11-07T09:36:10+00:00","og_image":[{"width":597,"height":568,"url":"https:\/\/d3n817fwly711g.cloudfront.net\/uploads\/2012\/11\/State-Death-Toll.png","type":"image\/png"}],"author":"Guest Author","twitter_misc":{"Written by":"Guest Author","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/creately.com\/blog\/diagrams\/4-components-effective-infographics\/#article","isPartOf":{"@id":"https:\/\/creately.com\/blog\/diagrams\/4-components-effective-infographics\/"},"author":{"name":"Guest Author","@id":"https:\/\/creately.com\/blog\/#\/schema\/person\/441ac8b520a66f2dc4e83b22d058caba"},"headline":"4 Components in Effective Infographic","datePublished":"2013-04-23T12:58:30+00:00","dateModified":"2024-11-07T09:36:10+00:00","mainEntityOfPage":{"@id":"https:\/\/creately.com\/blog\/diagrams\/4-components-effective-infographics\/"},"wordCount":664,"commentCount":8,"publisher":{"@id":"https:\/\/creately.com\/blog\/#organization"},"image":{"@id":"https:\/\/creately.com\/blog\/diagrams\/4-components-effective-infographics\/#primaryimage"},"thumbnailUrl":"https:\/\/d3n817fwly711g.cloudfront.net\/uploads\/2012\/11\/State-Death-Toll.png","keywords":["info-graphics","infographics","visual stories"],"articleSection":["Diagrams"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/creately.com\/blog\/diagrams\/4-components-effective-infographics\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/creately.com\/blog\/diagrams\/4-components-effective-infographics\/","url":"https:\/\/creately.com\/blog\/diagrams\/4-components-effective-infographics\/","name":"4 Components in Effective Infographic - Creately Blog","isPartOf":{"@id":"https:\/\/creately.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/creately.com\/blog\/diagrams\/4-components-effective-infographics\/#primaryimage"},"image":{"@id":"https:\/\/creately.com\/blog\/diagrams\/4-components-effective-infographics\/#primaryimage"},"thumbnailUrl":"https:\/\/d3n817fwly711g.cloudfront.net\/uploads\/2012\/11\/State-Death-Toll.png","datePublished":"2013-04-23T12:58:30+00:00","dateModified":"2024-11-07T09:36:10+00:00","description":"Want to create an infographic shared by millions? Check the article to find out 4 must have's in effective infographics and about visual storytelling","breadcrumb":{"@id":"https:\/\/creately.com\/blog\/diagrams\/4-components-effective-infographics\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/creately.com\/blog\/diagrams\/4-components-effective-infographics\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/creately.com\/blog\/diagrams\/4-components-effective-infographics\/#primaryimage","url":"https:\/\/d3n817fwly711g.cloudfront.net\/uploads\/2012\/11\/State-Death-Toll.png","contentUrl":"https:\/\/d3n817fwly711g.cloudfront.net\/uploads\/2012\/11\/State-Death-Toll.png","width":597,"height":568,"caption":"Few things must come together to make an effective infographic"},{"@type":"BreadcrumbList","@id":"https:\/\/creately.com\/blog\/diagrams\/4-components-effective-infographics\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/creately.com\/blog\/"},{"@type":"ListItem","position":2,"name":"4 Components in Effective Infographic"}]},{"@type":"WebSite","@id":"https:\/\/creately.com\/blog\/#website","url":"https:\/\/creately.com\/blog\/","name":"Creately Blog","description":"Latest Product Updates and Tips on Working Visually","publisher":{"@id":"https:\/\/creately.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/creately.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/creately.com\/blog\/#organization","name":"Creately","url":"https:\/\/creately.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/creately.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/d3n817fwly711g.cloudfront.net\/uploads\/2023\/01\/creately-logo-symbol.png","contentUrl":"https:\/\/d3n817fwly711g.cloudfront.net\/uploads\/2023\/01\/creately-logo-symbol.png","width":430,"height":237,"caption":"Creately"},"image":{"@id":"https:\/\/creately.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/creately","https:\/\/x.com\/creately","https:\/\/www.instagram.com\/creately_app\/"]},{"@type":"Person","@id":"https:\/\/creately.com\/blog\/#\/schema\/person\/441ac8b520a66f2dc4e83b22d058caba","name":"Guest Author","description":"These are awesome guest posts contributed by our users and technology enthusiasts. Do you have something interesting to share? Want to get exposed to a massive tech audience? Check out our Guest Posting Guidelines to how to proceed.","sameAs":["https:\/\/creately.com","https:\/\/x.com\/http:\/\/twitter.com\/creately"],"url":"https:\/\/creately.com\/blog\/author\/guest-author\/"}]}},"_links":{"self":[{"href":"https:\/\/creately.com\/blog\/wp-json\/wp\/v2\/posts\/10273","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/creately.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/creately.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/creately.com\/blog\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/creately.com\/blog\/wp-json\/wp\/v2\/comments?post=10273"}],"version-history":[{"count":37,"href":"https:\/\/creately.com\/blog\/wp-json\/wp\/v2\/posts\/10273\/revisions"}],"predecessor-version":[{"id":23668,"href":"https:\/\/creately.com\/blog\/wp-json\/wp\/v2\/posts\/10273\/revisions\/23668"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/creately.com\/blog\/wp-json\/wp\/v2\/media\/9823"}],"wp:attachment":[{"href":"https:\/\/creately.com\/blog\/wp-json\/wp\/v2\/media?parent=10273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/creately.com\/blog\/wp-json\/wp\/v2\/categories?post=10273"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/creately.com\/blog\/wp-json\/wp\/v2\/tags?post=10273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}