Hi Mark, I think you’re touching on a fundamental problem with the capitalist system. Some of us are trying to fix this (not always consistently) by giving our business to ethical actors. I’m intrigued by the idea of a “new currency”. If it’s social, I think that would take the form of attention from influential writers, filmmakers, politicians, etc. Yet in a society that values capital, that attention inevitably goes toward earning money, hopefully for an ethical cause. But how do we know anyone’s intentions are pure? Is true altruism possible?