https://creately.com/blog/diagrams/does-specialization-limit-your-business/ Latest Product Updates and Tips on Working Visually Wed, 14 Feb 2024 12:36:20 +0000 hourly 1 https://wordpress.org/?v=6.9 https://creately.com/blog/diagrams/does-specialization-limit-your-business/#comment-51107 Tue, 04 Apr 2017 13:02:40 +0000 https://creately.com/blog/?p=13246#comment-51107 I think specialisation may limit you if your niche is not well known. It was nice to hear someone advocating the approach that we have taken i.e. specialisation. FundInvoice is a specialist invoice finance brokerage (with the use of invoice finance closely correlated with business growth – indeed 87% of existing users told us it enabled their growth). Our dilemma has always been that prospective customers tend to want “finance” rather than identifying themselves specifically as candidates for “invoice finance”. This limits how they find their way to us, as we would not be found under a general search for say “finance”. Specialising in a niche product, that is not well known (1 in 3 companies haven’t heard of invoice finance) can be a limitation, in my experience at FundInvoice.

]]> https://creately.com/blog/diagrams/does-specialization-limit-your-business/#comment-49158 Sun, 14 Aug 2016 00:37:18 +0000 https://creately.com/blog/?p=13246#comment-49158 great article thank you

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