Finally time for the next post in this series. I know its been two months since the first one, and sorry for taking this long! Better late than never, and here we go! If you’ve missed the first one on Visitors Map Overlay, stop right here, and go read it. We’ve mentioned the importance of Map Overlay in the first post, and this time its all about Goals in Google Analytics! Lets see what Goals are, [...]

Today, I’m writing the first post in a series that will guide small business owners and entrepreneurs  in understanding the important customer data that Google Analytics provides. We’ll look at where to find the data in Google Analytics and how this information can be useful to your business. Google Analytics is a great tool for analyzing the traffic that shows up on your website. This will give you fantastic insights into who is coming to your web [...]

Measuring business metrics is one of the most important yet overlooked aspects of running an early stage Internet startup. As a young startup looking to raise funds, we’re often quizzed on our financial figures and projections. It is often difficult to build out financial projections without a track record. So what should you do? Although hard financial data is important, I believe we can often find great non-financial metrics that go a long way in [...]