Creately is an easy to use Online Diagramming software - purpose built for team collaboration. Powerful features and an intuitive interface make Creately ideal for teams working together on everything from Business Diagrams, Strategy Maps, Flowcharts, Web Mockups to UML designs.
Here we share our experiences and lessons learnt building a web-company.
Finally time for the next post in this series. I know its been two months since the first one, and sorry for taking this long! Better late than never, and here we go! If you’ve missed the first one on Visitors Map Overlay, stop right here, and go read it.
We’ve mentioned the importance of Map Overlay in the first post, and this time its all about Goals in Google Analytics! Lets see what Goals are, why they’re important and how we set them.
What are Goals in Google Analytics?
Goals describe the completion of a desired task that you’d like your visitors to do!
By setting up Goals in Google Analytics, you can measure how often the desired tasks are completed, and this is called the conversion rate.
Before implementing Goals, identify what your website’s objectives are, and what visitor actions they correspond to. A goal can be anything from completing a contact form for generating leads to completing a purchase for driving revenue.
There are multiple ways to define goals, and here’s a great article written by Ian Spencer that gives more tips on Goals in Google Analytics.
And now, the Goal Funnel?
Accomplishing a Goal involves a sequence of steps. The sequence that leads up to the completion of a Goal make up the Goal Funnel. For each Goal, you will need to setup a Goal Funnel and like the Goal itself, each of these steps must correspond to a measurable action on a specific page.
For example, Creately visitors go through a sequence of steps before finally performing the desired Sign Up action. Assume that you land on the Creately UML Landing page (the first step towards the Goal), where you might choose to Try Creately Now without signing up, and then from the Creately application you could opt to Sign Up ‘cos you’re convinced.
This would direct you to the Plans & Pricing page, where you’d be expected to choose a preferred plan, then click on Sign Up to make the purchase. Once you complete the purchase, you’d be sent to the Thank you page (this marks the Goal). Now, this means the desired task is performed and the Goal is accomplished.
However, on the other hand if the website visitor only goes up to the plans page, and opts to leave without signing up. Then the Goal is not met and it’s considered to be abandoned! Thus, Goals and Conversion rates are important to measure the performance of a website.
We refer to the whole sequential process as a funnel - many people start at the top and fewer end up coming out to the bottom by accomplishing the Goal.
Check out the flowchart below to see the steps that correspond to a measurable action on different pages -
How to Set up Goals
Setting a goal is very simple. If you have administrative access, you can sign in to your Google Analytics. Then go to Analytics Settings and select a profile, click on edit, choose an unused goal ’slot’, and click on edit again.
You’ll need to then follow the steps and decide what your goal is and how you’ll be declaring a goal, then click to finish and you’ll start measuring the performance for your website.
Check out this video for more details on Setting Up Goals in Google Analytics
Here at Cinergix we’ve been working together from different office locations around the world to create, market and support the best online diagramming software - Creately. We spend hours sitting in front of our computers each day working across vast distances and timezones and it can sometimes be a challenge getting everyone on the team working together effectively.
So over the last year, we’ve experimented with a large number of online services to help us work better and support our customers in the best possible way. In each solution we looked for just the right amount of functionality to help us work better without drowning in too much process and too many systems.
Here we’ve distilled the top 5 tools (mostly online tools) that we’ve come to rely on to keep the Creately engine chugging along nicely. They cover everything from project management tools to customer support systems, but each one offers the ease of use and simplicity that we find so important in keeping our team focused on the job at hand.
Thanks to @Hiraash for his suggestions and I hope you’ll find these tools useful for your project teams. If you’ve got any other suggestions that you think will be useful for other web startups and project teams, we’d love to hear from you.
Wrike is a web-based project management tool, and the great thing about it is that it comes with a fantastic Gantt chart view that knocks the pants off any other web based PM tool. @Chandika is a big fan cos he loves the fact that the Gantt chart view gives everyone a good idea of the inter dependencies across the projects we work on here at Creately. Unlike most other recent web-base PM tools that have a strong social collaboration angle, Wrike offers a solid PM tool in the same vein as MS Project, but its pricing is a tad on the high side.
TeamViewer is an easy to use screen-sharing application that’s Free and works really well. I’ve tried sharing my screen with Skype and other web-services but none have performed as well as TeamViewer. Everyone I’ve recommended it to loves it. And it doesn’t just stop there. Teamviewer lets remotely control another computer - even through firewalls. This is an essential tool we use everyday at Creately. Thanks to @Aslam for bringing this to the team.
For the uninitiated, Creately is a web-based diagramming software that comes with built in tools for easy, secure collaboration. With an extensive library of shapes, Creately supports many diagram types. Naturally we use Creately in-house - mostly for concept diagrams, flowcharts and mockups. Its great for getting those ideas nailed down quickly in a diagram - and really helps bring clarity to the team.
PS - We released a beta version of a Creately Plugin for the Fogbugz platform this week, which makes it easy to add any type of diagram to your Fogbugz cases and Wiki to clearly explain requirements to your team. You can check it out here.
Zendesk provides a customer support portal solution includes email support with a built-in knowledge base. We chose it for it elegant interface and the ease with which we can track support support issues and deliver the type of customer service our customers talk about. It also worked great for providing 24/7 round the clock support that is being handled across 2 locations. There are a host of other customer support systems out there that actually deliver more functionality at a lower price, but we’re sold on their “Love your Helpdesk” theme.
Pivotal Tracker is a story-based project planning tool that the Dev Team here at Creately swears by. It is based on the Agile software development methodology and support sprints, velocity, etc but can also be used for other types of projects. If you’re a fan of Agile development - then you’ll love PT, as we affectionately call it.
Best part about PT - Its completely Free (as in beer).
What do you use in your teams? Have you tried any of these tools, and have you found them effective in your business?
Today, I’m writing the first post in a series that will guide small business owners and entrepreneurs in understanding the important customer data that Google Analytics provides. We’ll look at where to find the data in Google Analytics and how this information can be useful to your business.
Google Analytics is a great tool for analyzing the traffic that shows up on your website. This will give you fantastic insights into who is coming to your web site, all the other related pages, and how they’re getting there. It displays so much useful information, and with just a little training, you too will be able to use Google Analytics for your business. We won’t go into the details of how to setup Google Analytics for your site - but here’s a great article on Mahalo that shows you how to set it up for free.
Today, we’ll start with the Visitors Map overlay. With the Visitor Map, you get a World Map graphic that captures website Visitor numbers by region, country and state. The Map Overlay can be accessed by clicking on the Visitors tab, and then the Map Overlay underneath it. You can also select different Detail Levels of the world map in City view, Country/Territory view and so on.
The Map Overlay displays Visits as the metric in the default view with the countries rendered in varying shades of green. Countries with the darkest shade of green indicates the greatest number of visitors in terms of website traffic. While some other countries have no shading at all, this indicates the site has never had a visitor.
The metric displayed on the map can be changed from Visits to Pages/Visit, avg. Time on Site, % New Visits, Bounce Rate, and Goal Conversion Rate. You can also drill down to see more detailed information within specific regions, either by clicking on individual countries on the map or selecting a different Detail Level. Look at the image below for an example of an Overlay Visitor Map drilled down to the Country/Territory detail of Brazil.
Are you wondering how Google knows which country a visitor comes from? Well, the answer is no rocket science, Google simply looks at the IP address of every visitor to determine from country/place in the world they are coming from. In the map of Brazil above, it tells us that Sao Paulo is the largest market in Brazil, followed by Rio de Janiero.
More interestingly, an Advanced Segmentation feature is now available in Google Analytics. This enables you to analyze subsets of your traffic. You can either choose from the pre-defined segments such as “Paid Traffic”, “Visits with Conversions”, “Referral Traffic” or create your own custom segments and then compare up to four segments develop a great understanding of your customer’s behaviour on the site.
With the Advanced Segmentation features you can also create new segments with the Segment Creator. Simply drag and drop dimensions and metrics into the boxes to create a visit segment. Then, you can apply one or more of these segments to data, and compare the segment performance. By setting up an advanced segment for just “Sign-up from Sao Paulo” for instance, you could drill down and analyse the behaviour of the users who signed-up from Sao Paulo.
Check out this video for more details on how the Advanced Segmentation works.
The geodata collected through Analytics helps to identify lucrative geographic markets and identify new locations for potential marketing campaigns. Targeting specific users geographically will undoubtedly increase the success of your business. I hope you’ve learnt the importance of the Map Overlay and how it can help you reach customers from around the world.
So you’ve built a killer web application (lets call it “Killer App A”) and you’re ready to take over the world with it. Now what?
How exactly do you get the rest of this planet excited or even aware of your new whizz-bang Killer App A? How do you get it out there and build an audience for your product with a bootstrapped startup’s budget?
Just like conventional offline marketing, every startup marketer needs to understand the basic marketing tenets of Segmentation, Targeting and Positioning if you’re to succeed. Once you’ve identified your target segment and customer - you’ll need to find the best way to reach these target customers.
Unfortunately, simply knowing who your target customer is - isn’t going to be good enough because you don’t have the budget to hire marketing suits to help you reach these customers. Fortunately for all of us, the Internet today offers a host of options to get Killer App A out to the people who matter - it just takes a little work and a healthy dose of creativity to succeed.
3 Questions to ask about your target Customers?
Once you’ve identified your target customer - you’ll need to know where to find your target customer, or more specifically, where on the Internet your potential customers are spending their time and attention - so you can get “Killer App A” in front of them.
Typically you need to be able to answer the following questions about your target customers: 1) Which websites or blogs does a typical customer visit?
2) Who are the influencers or mover and shakers that your target customers are paying attention to?
3) Are there online Communities, Forums or Social Networks that your customers congregate at?
Answering these basic questions will help you formulate the most cost effective strategy for customer acquisition - allowing you to channel your limited resources towards the most relevant customer sources.
Start Here… Google Alerts
The first thing I’d recommend for anyone trying to reach their customers is to create a set of Google Alerts. Google Alerts are a great way to keep up to date with the latest on any topic on the Internet, and thats exactly what you want to do for the keywords (topics) that matter to you and your customers. You can set it up to receive daily alerts and once you’ve found a site thats relevant - you’ll want to Engage, Engage, Engage.
Here at Creately.com - we’re interested in customers who draw technical and business diagrams - so we’ve set up Google Alerts which point us to sites, blogs and online conversations where these are being discussed.
Then we engage in the blogs and forums that discuss these topics - initially by offering to help and providing useful information and resources to gain credibility in the community. And finally introducing your product/service where appropriate (Note: Posting about your product without engagement can be counter-productive). This is a great way to reach out! Once you’re known within the community, you can also send out direct emails to bloggers requesting them to review your startup - this sure beats a standardized email from an unknown startup.
Where are your competitors reaching customers? Another nifty trick is to set up Google Alerts for you competitor’s product or brand. If someone’s talking about your competitor on a website or blog - that probably means there’s a keen interest from the Blog’s author and readers in your particular space or product. As long as your product can add value to the discussion, there is no reason why you shouldn’t engage with this blog/site to put forward Killer App A.
Start-up Blogs
Another great source for potential customers is getting featured on one of the leading Technology blogs like TechCrunch, ReadWriteWeb or Mashable. These sites can drive a lot of traffic to your website but simply relying on these tech blogs is not good enough to grow your startup’s web-presence (Read more about the Techcrunch bump here).
Besides these high traffic blogs there are a host of very useful niche blogs that may be relevant to your target customer base. But, how will you find these niche blogs? Marshall Kirkpatrick (from RWW fame) has a good post on finding the right sites on his blog.
Directories (Google Loves them)
Now, just as how review sites are paramount to any startup it is equally important to get listed in Directories. DMOZ is one such prestigious directory, and so is MakeUseOf.com, and KillerStartups.com. Bookmark these URLs and read these posts for useful tips for getting Killer App A listed on them:
Good backlinks from these reputable Tech Blogs and Directories help build your business’s reach and gain credibility in a very competitive startup environment. Besides being a great way of acquiring initial traffic, these listings improve your site’s Google Page Rank by increasing the number of high-quality sites that link to your pages.
Content is King
Reviews and listings will drive good traffic, but to convert the traffic into customers there’s a lot more work to be done - we’ll discuss some strategies for conversion in another post. In the meantime, you need to be constantly engaging with the communities that will drive customers your way. Write blog posts that appeal to your target customer, always using appropriate titles to capture the attention of readers. The goals of your blog posts should be to educate, inform and to generate comments.
Social Media is your Friend
You’ve written your posts and published them - now its time to make sure you get the maximum leverage from your effort. Social media plays a key role here, so make sure you have profiles on popular sites like Facebook, Twitter, Digg and loads more. Submit your blog posts with a back link to your blog or site. Remember to make your interactions with members on social networks a 2-way dialogue by answering their questions and helping the community where possible.
And Yes, at Cinergix we do a lot of hardwork to create a buzz about Creately! We aim at having as many reviews, listings and social media presence as possible. These tips may not work all the time, but keep at it and I assure you it will pay off.
Here’s a simple diagram featuring Creately’s Reviews from 10 review sites.
We hope you’ve found this post useful for your own Killer App - we’d love to hear of other innovative things you do to get your product out to the world.
Last week, the entire Creately Team (except Graham - we missed you mate) gathered in our new office in Colombo for a week long strategy and planning session. We reflected on the past year, our successes and learnings, evaluated the market and primed ourselves for an exciting year ahead in 2010. We talked a bit and drew quite a lot during the week. We’re firm believers of visual thinking and communication and ended up capturing most of our thoughts and findings in mind-maps, concept diagrams and the like. Over the coming weeks, we’ll share some of these diagrams that we feel can help other young startups like ourselves do better in 2010.
Today, I’d like to share a Concept Map that Chandika put together - Critical Success Factors for a Web Startup. It captures key elements of a Startup’s operations that need the Entrepreneur’s attention and how these elements impact your success as a web startup. With so little time and so much to do - anything that helps keep an entrepreneur focused is very useful. So if you’re like me, you’ll want to print it out and pin it someplace you’ll see it everyday. Click image to enlargeWhat else do you think should go into the diagram? Did we miss something crucial that you’d like to add? @charan
Goals describe the completion of a desired task that you’d like your visitors to do!
For example, Creately visitors go through a sequence of steps before finally performing the desired Sign Up action. Assume that you land on the Creately UML Landing page (the first step towards the Goal), where you might choose to Try Creately Now without signing up, and then from the Creately application you could opt to Sign Up ‘cos you’re convinced.
Today, we’ll start with the Visitors Map overlay. With the Visitor Map, you get a World Map graphic that captures website Visitor numbers by region, country and state. The Map Overlay can be accessed by clicking on the Visitors tab, and then the Map Overlay underneath it. You can also select different Detail Levels of the world map in City view, Country/Territory view and so on.
