Considering the rationality of creating a website is important, but it is even more important to have a clear plan for the website designing before that. The more planning you do, the easier it is to make decisions. Not taking enough time to plan and jumping straight to website development is one of the biggest mistakes you can make when designing a new website. The different stages of website designing Define the website plan Answering [...]

Putting together a sitemap is akin to cooking up a perfect dish. We mentioned sometime back how a sitemap is more to do with the thinking behind a website, whereas a wireframe and mockup is all about “dressing up” your site in frills and lace. But this does not mean that drawing up a sitemap should be a boring affair with a minimum level of effort being put in. To be honest, there are some [...]

Scouring through cyberspace, Google has managed to cough up a gazillion articles on wireframes and mockups but not much on sitemaps. We thought it was time to give you a taste of what the humble but potent sitemap was capable of. We’ve used all the methods below with great success, and we thought it would be useful to let you in on some unconventional knowledge using a conventional tool (Note, some of these benefits may [...]

When it comes to ideating a website design, the usual MO for most is to conjure up a sitemap (which can be defined as a set of pages of a web site, which is accessible to both crawlers and users) before proceeding towards the design of a wireframe. This would be a logical and the most natural way to proceed, however, there is no reason why you cannot do both in tandem. This is certainly something that can [...]

You’ve got traffic? We normally use funnel diagrams to understand the flow of a user through our website, to the application, and then onto the purchase pages (or not). Some great tools are out there and just last week @Indu blogged about using Funnels & Goals in Google Analytics to better understand your funnel and conversion rates. This week, we went and applied the same to our traffic funnel in three steps. Identify how our potential [...]