Measuring Business Performance for Internet Startups

Measuring business metrics is one of the most important yet overlooked aspects of running an early stage Internet startup. As a young startup looking to raise funds, we’re often quizzed on our financial figures and projections. It is often difficult to build out financial projections without a track record. So what should you do? Although hard financial data is important, I believe we can often find great non-financial metrics that go a long way in [...]