I’ve been writing white papers for B2B technology marketers for many years. It’s a variegated format, one that serves different purposes in the marketing process. That variety is both a strength and a weakness for marketers, however. It’s versatile, which is great. At the same time, the size of the blank canvas can be intimidating. Without good planning and direction, the white paper can become a costly document that does not achieve its desired marketing [...]
Summary: Be it cars, PCs, smartphones or any other popular gadget; upgrading to the new version or model is the trend nowadays. And pioneering this marketing strategy to cash on people’s urge for something new is Apple, which has successfully created an outlook for its ‘loyal customers’ to always expect for a new upgrade, and shed the outdated device even though it is working perfectly fine. It needs to be seen how long this ‘refurbish’ [...]
Brand watchdogs and public-relations experts like creating lists, and unfortunately their focus is usually on the mistakes companies make. Botched cover-ups, poorly handled crises, and failed publicity stunts all have their place on such lists, but very rarely do we focus on the crises that are averted. That kind of list is much shorter, but here are some good examples of brands that managed to avoid PR disasters. The Red Cross: How to Recover from Embarassing Tweets It was [...]
Social media is an incredibly useful tool for business, yet it can be a challenge for startups to leverage the power of Facebook, Twitter, LinkedIn and the like, due to their smaller size and relatively low brand awareness. Although it can be hard to start from nothing, there are ways to get over those early issues and create a genuine social buzz around your new company. Here are a few tips to help you along [...]
Finding the right employees is a challenge for many employers. Attracting talent to join your company is becoming increasingly difficult. While health insurance is considered a minimum benefit for many jobs, employees are looking for much more than a 401k and a good salary. If you’re looking to bring the best employees to your new business, there are a few ways you can ensure you attract and hook the job candidates you need to grow [...]
Creately is an easy to use Online Diagramming software - purpose built for team collaboration. Powerful features and an intuitive interface make Creately ideal for teams working together on everything from Business Diagrams, Strategy Maps, Flowcharts, Web Mockups to UML designs.
Here we share our experiences and lessons learnt building a web-company.