Using a Mind Map for Social Media, Blogging, and Content Marketing

The internet probably wasn’t designed to be a virtual playground for social media and content marketers, but it is now. Yet, as it constantly evolves and we communicate more, an entirely new set of challenges arises; and as the amount of information multiplies and attention spans shrink, marketers will be all the more pressed to stand out.

The 3-5-7 rule illustrates how to navigate a crowded environment of sales pitches. It claims that you only have 3 seconds to get someone’s attention, 5 seconds to continue engaging them, and past 7 seconds, if they are still engaged, then your mission will have been accomplished. That may seem unfair to have so little time available to effectively market a valuable service or product, but, truthfully, that is the state of the world we now live in requiring us to constantly innovate.

You got 3 seconds to grab the attention

You’ve got 3 seconds to grab their attention

Innovating means reassessing stagnant methods, making improvements, and redesigning for ergonomic or economic purposes. Essentially, innovation is about taking inspired action; it’s what provokes the internet marketer to ask: what hooks a potential buyer to focus in on my product in the middle of the hoopla? When content is the key word of content marketing, a mind map holds a viable solution to rid the marketing madness shuffle once and for all; it is the alternative way of creating the right hook that marketers are looking for.

Realistically, it’s going to take time for someone to learn about a topic well enough to understand it. When you want to educate your consumers–some of whom are averse to paying attention long enough to learn anything at all–the trick is being able to guide them and get them to tune out the endless 140-character messages, pop-up ads, or those incessant notifications blaring from each one of their digital devices.

You must tell these casual internet browsers that their time will be well-spent paying attention to what you’re selling. As the 3-5-7 rule predicts, you have a decent chance to convert them from browsers into buyers if they are still hanging around after 7 seconds. You won’t be able to rely on fancy words and stellar copy alone, though. Because of this, mind maps increase your advantage and the impact of your sales pitch by giving the viewer alternative ways to process new information.

Understanding Visual Learning to Improve Your Content Marketing

Western society is expected to be predominantly literate, but literacy doesn’t automatically entail the interest to read. Penn State York presents a case about how people who learn primarily from visual stimulus, indicating that they tend to more easily remember information presented in pictures, charts, or diagrams. There is some debate among neuroscientists and psychologists about whether or not there are any hierarchies of the learning styles many educational systems have adapted. There may be such a thing as a kinesthetic learner, an auditory learner, and a visual learner. On the other hand, as some might argue, there might be no such thing.

Regardless, some individuals are going to have more visual-spatial intelligence than others. Anyone with sight is going to retain information at least to some degree from illustrative images. Tap into the psychology of what makes strong, captivating content marketing and you will hack your way into the minds of your new customers. 

Mind Maps: A Versatile Marketing Resource

Mind maps are good tools for organizing business meetings as well as other general concepts into a more cohesive idea. Ironically enough, mind maps are useful for more than mind mapping itself. If you were to construct a mind map and embed it onto a website or blog, you instantly have for yourself an infographic. Another good reason to appreciate visuals is that they encourage social sharing. A link on Twitter to your blog won’t be as impactful especially when the rocking content you’ve curated can’t be seen firsthand. When you or your audience shares images on content-driven sites like Pinterest, Instagram, and Flickr, your reach will expand even further. The very fact that there are social media platforms created just for images should motivate you to factor in visual data in all your sales and marketing goals.

4 Ways to Use Mind Maps in Digital Marketing

  • Devise a social media marketing strategy using a mind map.
    There are many social media sites and few more pops up everyday. Keeping track of them and updating them is total headache. You can create a mind map template for this task. For instance you can create a simple mind map with few social networks for everyday updates while maintaining a bit more complex one with all social sites for important updates. There are endless options so you can take a pick.
  • Develop or refine the niche for your blog’s content.
    We all have suffered the writers block at some point. Which is why it’s critical to have a strategy to brainstorm ideas for your next blog posts or article and mind maps are perfect for brainstorming. Keep in mind that mind maps drawn using Creately can be shared with others for instant feedback. Finding and collaborating on ideas just got easier.
  • Design an info-graphic.
    Info-graphics are a powerful marketing tool. However creating info-graphics is a complex time consuming task. It’s a combination of many tasks like finding data, analyzing and extracting data, initial mock-up and finally creating the info-graphics. And these main tasks have subtle sub tasks attached to them. If your planning on using them heavily in marketing it’s a good idea to maintain a mind map so you can easily repeat the steps.
  • Explain a business model or its services page for your website.
    Want to explain your business model in a visual manner? Then mind maps are perfect for that too. If creativity is your thing you can probably use a mind map for your FAQ page as well. Time and again studies have proved that visually appealing content makes it easier to grasp an idea. So showcase your business model using a mind map and see the difference.

    A mind map for breaking down a web design project

    How to plan a web design projects ( click on image to use as a template )

Let your mind map guide you to clarity about new business developments. Let it compliment your sales copy. Let it be the tool that gives you that precious 7 seconds that will convert your browsers into buyers. Creately offers remarkable mind mapping software to help you do all these things and more. Email support@creately.com to learn more about the neat visuals, diagrams, and charts that you can construct using our product. We would also love to hear your feedback and stay connected. Like us on Facebook, follow us on Twitter, or circle us on Google+!

Ken Myers is a father, husband, and entrepreneur. He has combined his passion for helping families find in-home care with his experience to build a business. Learn more about him by visiting @KenneyMyers on Twitter.

 

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30 thoughts on “Using a Mind Map for Social Media, Blogging, and Content Marketing

  1. Have you devised any digital marketing strategy using it? Mind mapping is definitely a best way to get creative ideas about the post but to be honest I have never used it beyond this.

  2. Mind maps is the best tools for organizing business meetings and give all the details of a company model or its services page for your website. Thanks for posting such a nice blog.

  3. Mind map for digital marketing? Hmm i guess is worth a try!
    Thanks for posting Nishadha!This is very informative! I learn something new today.

  4. 3,5,7 is definitely not a lot of time to accomplish your content objectives, and without a doubt mind mapping tools offer a great way for you to literally do a mind dump and put some structure behind your thoughts. I use mind map tools for many things including, developing content & social media strategies, developing courses, developing blog content, etc. If used correctly – an amazing tool.

  5. Thanks a lot for such a nice post. Mind Maps do works better if you are an artist. No matter how much time it will takes but ALL WELL THAT’S ENDS WELL. Better to give it a try n i am sure Results will be positive…

  6. This is what Darren (problogger owner) do. Mind map can help brainstorm even the content topic.

    Thanks for reminder me about mindmap

  7. Dear Nisadha:
    Thanks for your information. Great post. Sometimes, I find these mindmaps not practical to print out. And when I print them, the content can’t be read, and I have to put tape between them so they make sense… Any suggestions?

  8. Hey nice and informative.
    I think online/digital marketing and advertizing is the best way to go today for targeted and fast results – especially social media advertizing.

  9. According to me Mind Mapping works best when you integrate it with visual aids such as infographics & videos. I’ve seen many bloggers are doing so to fetch attention of their readers.

  10. Nice post about The Marriage Analogy. Thank you for sharing with us. I think it would be effective for all posting. I like this post indeed.keep up it .

  11. This is an excellent article. I am very much appreciate you Thank you Nishadha Silva for sharing the info. Really informative

  12. Actually I think this is among the most vital information for me. And i am glad reading your article. But want to remark on some general things, the web site style is ideal, the articles is really excellent. Thank you for sharing with us. I think it would be effective for all. Good job, cheers!

  13. Social media, blogging and content marketing all are equally important for getting top ranking. The bloggers know very well that content is the king, social media is the treasure of visitors and blogging is to earn money. In 2014 where everyone is talking about quality content, I think it is also important to research appropriate resources for content marketing. According to my opinion, social media is the best place to update people whats going on in your industry. However, the mind map for digital marketing discussed by you is good enough to understand the worth of internet marketing in today’s life.

  14. Very good article about content marketing. Keep up the good work!
    I like reading and blogging about various Business and Marketing strategies.

  15. Recently I was launching an eBook and I was not a ware of the advantage of a Mindmap.i just created one and found it very useful for my readers. It is no doubt a very useful resource.

  16. Hello,

    Really beautiful post.
    thanks for sharing. your blog is really nice,with many features.
    I enjoyed your article.
    thanks

  17. I created a MindMeister MindMap back in early 2012 that contains many of the top social profiles you should have in your social link wheel as well as some of the automation tools and apps that can help you to syndicate your content to your top socials.

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